global warming’s “six america’s:” a short story in three chapters + epilogue
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Global Warming’s “Six America’s:” A short story in three chapters + epilogue. NASA Earth Science Education Meeting May 18, 2010. Airlie Center. Edward Maibach Connie Roser- Renouf Anthony Leiserowitz. Global Warming’s “Six Americas”. Source: Yale & George Mason, 2008, 2010. - PowerPoint PPT PresentationTRANSCRIPT
NASA Earth Science Education MeetingMay 18, 2010
Global Warming’s “Six America’s:”A short story in three chapters + epilogue
Edward MaibachConnie Roser-Renouf
Anthony Leiserowitz
Airlie Center
Global Warming’s “Six Americas”
Source: Yale & George Mason, 2008, 2010
Global Warming’s “Six Americas”
Source: Yale & George Mason, 2008, 2010
Source: CRED (2009) The Psychology of Climate Change Communication
The Finite Pool of Worry
Processing of risk
Slovic, Finucane, Peters, & McGregor, 2004
Experientialsystem
Analyticsystem
requires logic and evidence“experiencing is believing”
wordspercents%
<= logic
Extre
mely su
re glo
bal warm
ing is h
appen
ing
Very su
re glo
bal warm
ing is h
appen
ing
Somew
hat su
re glo
bal warm
ing is h
appen
ing
Not at a
ll sure
global
warming i
s hap
pening
Don't know
Not at a
ll sure
global
warming i
s not h
appen
ing
Somew
hat su
re glo
bal warm
ing is n
ot hap
pening
Very su
re glo
bal warm
inging i
s not h
appen
ing
Extre
mely su
re glo
bal warm
ing is n
ot hap
pening
0
10
20
30
40
50
60
70
Strongly AgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree
Do you think that global warming is happening? How sure are you that global warming is happening?
“I have personally experienced the effects of global warming.”
4%
29%
43%
24%
2008 dataLeiserowitz, Maibach & Roser-Renouf. (2009). [Data]Akerlof, Maibach & Leiserowitz .(In progress). [Secondary analysis]
Caused
mostl
y by h
uman ac
tivities
Caused
by human
activiti
es an
d natural
chan
ges
Caused
mostl
y by n
atural
chan
ges in
the e
nvironmen
t
Neither
because
global
warming i
sn't h
appen
ing
Other (Plea
se sp
ecify)
Don't know
0
10
20
30
40
50
60
70
80
Strongly AgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree
“I have personally experienced the effects of global warming.”
Assuming global warming is happening … do you think it is:
4%
29%
43%
24%
2008 data
A great deal A moderate amount
Only a little Not at all Don't know0
10
20
30
40
50
60
Strongly AgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree
“I have personally experienced the effects of global warming.”
How much do you think global warming will harm …people in the United States?
4%
29%
43%
24%
2008 data
How important is the issue of global warming to you personally?
“I have personally experienced the effects of global warming.”
Extremely important Very important Somewhat important Not too important Not at all important0
10
20
30
40
50
60
Strongly AgreeSomewhat AgreeSomewhat DisagreeStrongly Disagree
4%
29%
43%
24%
2008 data
