globalgiving on crowdfunding
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Storytelling + Crowdfunding
Introduction
Alison CarlmanSenior Manager of
Marketing + Communications
Emma HershSenior Program Manager
GlobalGiving is the first and largest global crowdfunding community.
We connect nonprofits, donors, and companies in nearly every country around the world.
We make it possible for local organizations to access the funding, tools, training, and support they need to
become more effective and make our world a better place.
So what’s crowdfunding, anyway? And why should I care?
Sustainable
Local Solutions
New Donors
“The power of crowdfunding isn’t in the funding, it’s in the crowd.”
M A R I K U R A I S H IGlobalGiving Co-Founder + President
Why GlobalGiving?And how do I join?
$213MTotal All-Time
Volume
165Countries
14,264Projects
supported
138Companies
International organizations can use GlobalGiving to get US and UK tax benefits for their donors
GlobalGiving works tirelessly to bring new donors and funding opportunities to our partners
Many of GlobalGiving’s partners are small and new to crowdfunding, and we provide plenty of training and support to help them!
Organizations on the platform have access to a wide variety of fundraising tools.
No cost to join or access tools. Instead, GlobalGiving 15% fee on donations. But most nonprofits experience 0% net fee
after we’ve driven extra funding to their projects.
How to Join1. Complete the online application
2. GlobalGiving will review the application within 30 days3. After approval, create a project page
4. Fundraise for your program! (We’ll help you make a plan!)
Stories are powerful.
56% of individuals who respond to a nonprofit call-to-action were motivated
by compelling storytelling
The Social Impact Storyteller’sTriple Bottom Line
How do our storiesempower the people we intend to help?
Will you let them speak for themselves?
How do our storiescreate a healthier
social sector?
Do they make people feel hopeful and powerful?
Do our storiesmove people to give?
Do they help us build long-term relationships with supporters?
Let’s Try it Out.
How Successful Was This Story?
Harness Storytelling to Maximize Your Crowdfunding
Three Tips from GlobalGiving
#1: Put your story in writing Brevity is key
seconds
The amount of time most donors review a page before deciding
whether to donate.
4.2
Use photos.
Close-up photos of a single person or animal
work best.
1Get straight to the
point.
Put the most important information the first
three sentences.
2Make it clear.
Use bullets and lists to catch skimming eyes.
3Don’t forget the ask!
Include a clear call-to-action.
4
#2: Rely on your networkHelp your advocates become storytellers
The best way to reach “the crowd” is through your existing network. Start by mapping your network and identifying your potential fundraising advocates.
Fundraising advocatesYour voice in the crowd
Step 1: Pick Your Team
Identify your advocates and set goals.
Step 2: Give Them Tools Step 3: Say Thanks. A Lot.
Follow-up with your advocates regularly. At
the end of the campaign, thank them!
Train your advocates to tell your story. Make it easy: provide sample emails, social media
posts, and other content.
#3: Email like a proEmail is your most powerful fundraising tool
GlobalGiving emails typically generate 7x more donations that social media
posts.
Your email strategy
• Customize – address each potential donor by name. Use a tool like MailChimp or EMMA to manage your mass emails.
• Segment – send different messages to different audiences (geography, demographics, past donation history).
• Personalize– highly personalize your emails to high-potential donors.
High-Quality Photo One short story
Clear call-to-action Obvious donation link
Learn more, share your story, and start crowdfunding.
Read our full crowdfunding guide: www.globalgiving.org/crowdfundamentals
Apply to join GlobalGiving: www.globalgiving.org/apply
Contact us to learn more: [email protected]
Questions?
thank you