globalgiving workshop - belmopan 2016
TRANSCRIPT
welcome
GlobalGiving Workshop
Agenda Introductions 15 min
2015 Year In Review 15 min
What’s New at GlobalGiving? 15 min
GG Rewards +activity 45 min
Break 15 min
Building a Fundraising Army +activity 30 min
Telling Your Story +activity 30 min
Wrap-Up & Feedback 15 min
O B J E C T I V E
Understand GG Rewards and the GlobalGiving platform
Improve online fundraising strategy
Daillen
A C T I V I T Y
1. Name
2. Organization 3. What you do
4. What you hope to accomplish in 2016 5. Fun fact about yourself
Introductions
2015 Year In Review
145,000 donations
2,584 organizations funded
$35M donated
65% of nonprofit partners said that
GlobalGiving helps them
become more effective, not
just in fundraising, but overall
as an organization
275 site visits
37 countries
Customer Service
Workshops (like this one!)
Online Academies
New Website
New GG Rewards
Fundraising Campaigns
The GlobalGiving 15% Fee
In 2015, 50% of donors chose to
cover the GlobalGiving fee at
checkout.
C O R P O R A T E P A R T N E R S
Cause Marketing Gift Cards
Employee Giving Grantmaking
Just a reminder…
We do not pitch organizations to our corporate partners
What’s new at GlobalGiving?
Coming Up In 2016
March 16th (Pro-Rated) June 15th (GG Rewards)
September 21st (Time-Release)
Engage your donors and get involved!
Bonus Days
P H O T O C O N T E S T
D e a d l i n e J u n e 2 9 V o t i n g J u l y 1 8 – 2 2
S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6
G L O B A L G I V I N G S K I L L E D S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e N o v e m b e r 1 8
R u n s t h r o u g h
D e c e m b e r
Subscribe to the Tools + Training Blog
The New Onboarding Process
Complete the online
application
1 GlobalGiving
will review the application
within 30 days
2 After approval,
create a project page
3 Fundraise for your program!
4
The New GlobalGiving Website
Introducing GG Rewards
Partner 0-17 Points
Leader 18–35 Points
Superstar 36+ Points
You can find your status in your Dashboard!
GG Rewards
Effectiveness Commitment to learning
Engagement Community and fundraising
Earn Effectiveness Points
Listen, Act, Learn. Repeat.
We firmly believe that organizations who are committed to learning are more effective in their
communities.
DIY Toolkit Storytelling Charting Impact
Create-Your-Own Feedback Toolkit GG Webinars
A C T I V I T Y
Identify strengths, weaknesses, opportunities, and threats for your organization.
Complete a SWOT Analysis
Want to do it your way? Awesome!
Earn Engagement Points
Get credit for your fundraising successes and your commitment to engaging with donors.
Donations Project Reports Thank Donors
Site Visits Contests Bonus Days
Why strive to be a Leader or Superstar?
• More likely to be recommended to corporate partners
• More likely to be featured on the homepage or in GlobalGiving’s social media
• Eligible to be featured in Project of the Month Club
• Access to more fundraising tools like microprojects
• Opportunities to earn more during Bonus Day campaigns
Break 15 min
Building a fundraising army
Create Fundraising Advocates
Who are your Fundraising Advocates?
For your supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their
networks, thus growing your network.
1 Do they care about your
organization and cause?
2 Can they serve
as brand ambassadors?
3 Are they able to
communicate your story well?
4 Do they have a large network?
5 Are you
comfortable reaching out to
them?
A C T I V I T Y
Volunteers? Family members? Board members?
Community leaders? Passionate donors?
Who are your fundraising advocates? Discuss.
Once you have identified your
fundraising advocates, help them with tools, content, templates,
calendars and support.
ü Templates ü Elevator Speeches ü Calendars
Give them the tools to succeed!
More Fundraising Tools
Engage Existing Donors
Fundraiser Pages Microprojects Campaigns
Allows donors to become partners to you in your fundraising efforts.
Utilize microprojects to fundraise for a specific person or activity.
Create a sense of urgency and encourage donors to get involved.
Campaigns Microprojects
Utilize microprojects to fundraise for a specific person or activity.
Engage Existing Donors
Fundraiser Pages
Allows donors to become partners to you in your fundraising efforts.
Create a sense of urgency and encourage donors to get involved.
$8,243 Raised for Rural schools in the Himalayas
CYCLE CHALLENGE
Each year cyclists ride 150km for 2 days through the Himalayas
$2,474 Raised for Maternal Health in Tanzania
LABOR FOR LOVE
Alison asked supporters to donate $1 for every hour a women in their life was in labor
When could a Fundraising Advocate build a fundraiser page?
Birthday
Marathon or race Sporting event
Contest Tribute
Disaster relief Wedding
Fundraiser Pages Campaigns
Allows donors to become partners to you in your fundraising efforts.
Engage Existing Donors
Microprojects
Create a sense of urgency and encourage donors to get involved.
Utilize microprojects to fundraise for a specific person or activity.
Fundraiser Pages Microprojects
Engage Existing Donors
Utilize microprojects to fundraise for a specific person or activity.
Campaigns
Allows donors to become partners to you in your fundraising efforts.
Create a sense of urgency and encourage donors to get involved.
Bonus Days Photo Contests
Year-End-Campaign Video Contest
#GivingTuesday
#GivingTuesday November 29th, 2016
A C T I V I T Y
You’re planning a campaign for #GivingTuesday (November 29th, 2016).
When will you start sending emails to donors? How often? When will you post on social media?
Discuss in groups.
Design a Campaign Calendar.
Share your impact.
Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!
Project
Reports
Thank You
Notes
1/3 of nonprofit revenue is generated through email
Project Reports
Required by GlobalGiving every three months Emailed to all project donors and posted on project page
Close-up, high-resolution photos
Constituent stories Progress & accomplishments Project-specific impact stats
Call to action
Thank You Notes
Send as soon as possible
Acknowledge the donation amount and source
Share photos, anecdotes, and impact statistics
Remind the donor of the impact their gift will have
Be personal and warm in the language you use
Telling your story
What are the elements of a successful story?
The Issue
What is the problem your project is trying to solve, and what are the effects of that problem on one
person’s life? Describe that person’s life without your project.
The Place
How is a problem or solution unique to an individual from a particular place or region in the world? Who
are the people who might care about this person and place?
The People
How is a problem or a solution unique to an individual who lives
within a particular cultural context? How can you motivate other people
who might share that person’s identity or values?
The Idea
What is your unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
The Motivation
What is your backstory that is driving you to fundraise for this cause? How
can you use your own story to connect with people in your network
and invite them to join you?
Every story needs a hero.
While your personal story is an important way to connect your network to your cause, you should never be the hero of your
organization’s story.
The real heroes are the communities and individuals you help.
Telling Your Story Through Your Project Page
ü Summary ü Challenge ü Solution ü Impact
ü The Issue ü The Place ü The People ü The Idea ü The Motivation
Project Pages Story Elements
ü Specific, action-oriented title
ü Close-up, high-resolution photos
ü Easy-to-understand descriptions
ü Tangible, realistic donation options
Other Elements of a Great Project Page
A C T I V I T Y
Take a look at the project page handout.
1. What are three things this organization has done well? 2. What are three things they could improve on?
Discuss in groups.
Project Page Critique
GlobalGiving Disaster Relief
After a disaster, we
reach out to our
partners and activate
our networks to help
those in need.
O B J E C T I V E
Understand GG Rewards and the GlobalGiving platform
Improve online fundraising strategy
A C T I V I T Y
What is one thing you liked about today’s workshop? What is one thing you wish was different in some way?
I like... I wish...
Questions? Feedback?
thank you
GlobalGiving.org | 877.605.2314 | [email protected]