globalise your games asia 2015: game monetisation europe
TRANSCRIPT
GLOBALISE YOUR GAMES ASIA 2015GAME MONETISATION EUROPE
STEPHANIE LLAMAS, SENIOR ANALYST
| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
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26 COUNTRIES
MARKET-LEVEL DATA
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26 COUNTRIES
MARKET-LEVEL DATA 4 KEY METRICS 6 GAMING SEGMENTS 10 YEARS OF DATA
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26 COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS
4 KEY METRICS
450+ UNIQUE TITLES
6 GAMING SEGMENTS
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
10 YEARS OF DATA
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Stephanie Llamas Senior Analyst, Consumer Insights
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| Digital games market intelligence
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ASIA DIGITAL GAMES MARKET
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WORLDWIDE
$52.2 BILLION
2015E DIGITAL GAMES MARKET
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WORLDWIDE
$52.2 BILLION
2015E DIGITAL GAMES MARKET
ASIA
$19.6 BILLION
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#GMEU15 @STEPHINANERS @_SUPERDATA
MOBILE
SOCIAL
F2P MMO
DIGITAL PC
DIGITAL CONSOLEP2P MMO
2015E DIGITAL GAMES MARKET ASIA
1%5%
5%12%
17% 61%
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2015E DIGITAL GAMES MARKET ASIA
JAPAN
S. KOREA
CHINA
REST OF ASIA
6%
11%
38%
45%
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2015E DIGITAL GAMES MARKET ASIA
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2015E DIGITAL GAMES MARKET ASIA
$2.2B
KOREA
MOBILE F2P MMO
MOBILE F2P MMO SOCIAL
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2015E DIGITAL GAMES MARKET ASIA
$2.2B
KOREA
MOBILE F2P MMO
CHINA
$7.5B
MOBILE F2P MMO SOCIAL
MOBILE F2P MMO CONSOLE
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| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET ASIA
$2.2B
KOREA
MOBILE F2P MMO
CHINA
$7.5B
JAPAN
$8.7B
JAPAN
S. KOREA
CHINA
REST OF ASIA
$1.2B
$2.2B
$7.5B
$8.7B
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2015E DIGITAL GAMES MARKET ASIA
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2014 2015E 2016E 2017E
$1.9B
$1.5B
$1.2B$1.2B
2015E DIGITAL GAMES MARKET SOUTH & SOUTHEAST ASIA
+5%-5%
+29% +25%
| Digital games market intelligence
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MIS- CONCEPTIONS
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#1 ALL OF ASIA IS
THE SAME
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20%-30%
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#2 CHINA’S MOBILE
MARKET IS A CASH COW
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WHO CARESMEH…
WHERE’S THE CASH?NOT IMPORTANT
OTHER PLACES
CHINA!!!
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2015E DIGITAL GAMES MARKET U.S. VS. CHINA
2015E 2016E 2017E
$4.1MM$4.1MM$3.6MM
$4.0MM$4.1MM$4.1MM
+30% +3% -1%+19%
+13% +1%
MOBILE
MOBILE
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2015E DIGITAL GAMES MARKET ASIA
$2.2B
KOREA
MOBILE
CHINA
$1.3B
JAPAN
$8.7B
$3.6B
$7.5B
$6.2B
MOBILE
MOBILE
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| Playable media & games market research
#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET ASIA
$2.2B
KOREA
MOBILE
CHINA
5.3% $53.64
JAPAN
$8.7B
2.6% $16.73
$7.5B
6.6% $59.41
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#3 SOUTHEAST ASIA IS THE
NEXT BIG THING
JAPAN
S. KOREA
CHINA
REST OF ASIA
$1.2B
$2.2B
$7.5B
$8.7B
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#GMEU15 @STEPHINANERS @_SUPERDATA
2015E DIGITAL GAMES MARKET ASIA
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2015E DIGITAL GAMES MARKET ASIA
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2015E DIGITAL GAMES MARKET ASIA
India 40%
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THANK YOU!
QUESTIONS?