GLOBALIZATION AND

BRANDING

What is globalisation?

“The growing economic interdependence of countries worldwide through increasing volume and variety of cross border transactions in goods and services, freer international capital flows, and more rapid and widespread diffusion of technology”

Moving fromHere To Here

Factors : Internet and Satellite Falling cost of

communicationCheap air travel, Cross-

border road and rail networks

English: international language of business

MONEY, GOODS and PEOPLE move more easily than ever before

Few Examples :Before we move on with “GOING GLOBAL”

lets take few day to day examples , like :

TATA

McDonald’s

Starbucks

Walmart

How does Branding effect a person?Trademarks, and the brands they signify, have the power to

lure consumers into buying marked products.The economic theory of trademarks' marketing power

underlines the view that trademarks give consumers a “guarantee” concerning the “quality” of marked produce.

Trademarks can also transmit product information to consumers, reducing “search costs”.

As a result, this has led to the rise of the post modern corporation where brand-based marketing and production are carried out as two separate economic activities. The power of branding has also led to an economic phenomenon known generally as “franchising”, the increase in third-party marketing and also the recent rise in “ambush marketing”.

About OPPOOPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology.

OPPO “The Art of living”According to OPPO“There’s an Art to Living Life.At OPPO, we’re here for those that expect more from their smartphone than a run-of-the-mill experience. This is the reason for the dedication and effort we put into bringing users the very best, which is why we put as much effort into what our phones can do for you.We are driven by our love for art. Our devotion and dedication to the art of technology is what inspires us to create beautiful products-inside and out. Everything is considered. From the tactile qualities to the aesthetic aspects of each of our devices; every angle, every color, every piece is meticulously crafted…so we are left with not just a remarkable looking device, but a cultivated experience.”

OPPO’s global brandingWhile most Chinese brands are focusing on low-cost smartphones to grab market share, Oppo is following the opposite path. That is the high-end smartphone market.“Chinese manufacturers focus on cutting costs to win over market but not Oppo, We don’t go after market share but instead produce attractive phones that brings profit to the company and value to the consumers. Oppo has an advantage compared to competitors as we focus on mid- to high-end models,” Henry Tang, sales manager for Gulf region, told Gulf News.Oppo is one of the few Chinese companies that have been able to grow outside the country’s border. It is present in China, India, Indonesia, Singapore, Vietnam, Malaysia, Bangladesh, Australia, UAE and Mexico.

Contd.Tang said that high-end smartphone market may be getting saturated but it is dynamic. Some brands rise and some others drop. Oppo has a proven track record in China and in some other markets in South East Asia. The company, which also makes Blu-ray players and headphones, is integrating its audio (Maxx Audio) and video features into its high-end products to stay ahead of the crowd.“Innovation is what is going to keep us forward and stay ahead in the smartphone market,” said by Henry Tang.

OPPO in IndiaThe products of OPPO are mostly mid to high

grade mobiles.They are targeting middle and high classes in

society.It is advertising its product by hiring young

and dynamic personalities.They have less frequency of advertisements

but effective.Selling large quantity through E-commerce.They are marketing products by means of

sponsoring events and promotions.

ConclusionTrademarks provide the legal platform for brand-

based advertising. Because only the registered undertaking can benefit from the trademark's marketing power, it encourages firms to develop their trademarks into a powerful weapon which can draw in consumers. Also, the trademark's ability to be intrinsically striking makes it an effective tool to use in distinguishing the goods of one undertaking from another. Finally, a firm may register a combination of trademarks in order to create an appealing brand.