FRAMING THE BRIDE

Globalizing Beauty and Romance in Taiwan’s Bridal Industry

Bridget Keller, Cindy Li, Lauren Slutsky

TAIWANESE BRIDAL STUDIOS

ViviBride Salon

Elysees Salon

COMPETITION WITHIN THE INDUSTRY Marketing Strategies Importance of Good Relations Packages Status Indicators Modernity

PRODUCTION PROCESS: THE PHOTO SHOOT

http://www.youtube.com/watch?v=WRWy7UxUrCg&feature=related

BEAUTIFYING THE BRIDE

Who sets the standard? Beauty Rituals Bridal vs. Everyday Beauty West vs. East

THE ROLE OF THE GROOM

WHY IS THIS PRACTICE SO POPULAR? Conformity? Functionality? Memory? Fantasy? Indicator of Status?

VARIETY OF PHOTOS

MODERNITY VS. TRADITION?

Romance Individuality Freedom Family

Negotiations Power Gender