EPGCMM-9

Working professionals with a minimum of 3 years work experience and holding at least a Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor’s degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate’s CGPA by the maximum possible CGPA and multiplying the result with 100.

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Amount (INR) 70,000/- + 40,000/- 65,000/-

Installment Schedule

Note: Taxes will be additional as applicable. Current prevailing Service Tax rate of 15% has been taken. Any variation in the service tax rate of 15% shall be to student account.

*IIMK Fee is inclusive of Books, Materials, Alumni and Examination Fees.

HUGHES GLOBAL EDUCATION INDIA LTD,Plot No. 1, Sector 18, Electronic City,

Gurgaon 122015 Haryana, IndiaTel: 0124 - 307 2500

Fax: 0124 - 239 8835 / 40Website: www.hugheseducation.com

The EPGP OfficeINDIAN INSTITUTE OF MANAGEMENT KOZHIKODEIIMK Campus P. O., Kozhikode,Kerala, India, Pin - 673 570Tel : (0495) 2809417/223/412/492/224/225Fax: +91-495-2803010-11Website: www.iimk.ac.in, Email: epgpadmission@iimk.edu.inLive Support through Skype ID: epgp.admission

For the list of Hughes classrooms in your city, please log onto www.hugheseducation.com

Indian Institute of Management Kozhikode

Globalizing Indian Thought

Indian Institute of Management Kozhikode

Globalizing Indian Thought

Executive Post Graduate Certificate in Marketing Management

Application Fee INR 2,000/-

Programme Fee INR 1,35,000/-

IIMK Fee INR 40,000/-*

Batch-9 (2016-17)

Eligibility

Programme Fees

Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea

of providing specialized learning in the specific business function. Delivered through interactive

distance learning mode, the Programme offers a range of foundation, advanced and interactive

courses in the specific functional area for working executives aiming to build specialized competency

in Marketing Management.

Programme Objectives

The objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to

build upon participants' existing skills in sales and marketing and provide classical and contemporary

marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and

sharing of advanced knowledge in the area of sales, marketing and customer management.

Quarter -I •Marketing Management •Marketing Research

Quarter-II •Consumer Behaviour •Business to Business Marketing •Retail Marketing •Marketing Communications Management

Quarter-III •Sales & Distribution Management •Service Marketing •Internet Marketing

Quarter-IV •Customer Relationship Marketing •Product & Brand Management •Strategic Marketing

The Indian Institute of Management Kozhikode, the fifth IIM in the country, has carved a niche for itself

within its short span of operation. Established in 1996 by the Government of India in collaboration with the

Government of Kerala, it aims to provide education, training, consulting and research facilities in

management. The Institute began its Post Graduate Program in September 1997.

The Institute distinguishes itself not only with its superior curriculum, which forms but one component for

learning and professional growth, but also with its blend of information, concepts, intellectual resources

and infrastructure. IIMK shapes the individual to strive for excellence through fair means and without

making ethical compromises.

In the year 2001, IIMK conceived a new model of management education for working executives.

Executive Management Education Programme (eMEP) marked the beginning of IIMK’s Interactive

Learning (IL) activities and IIMK pioneered management education through a synchronous interactive

learning mode in the Asia Pacific region.

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Recognized certification

IIMK is among the top 10 Indian B-schools & a pioneer in starting the program of this kind not only in

India but in Asia-Pacific.

Over 3000 working professionals have benefited so far from similar programs of IIMK - participants

have advanced their careers within and outside their organizations.

The most rigorous and quality online program in the country in management

Quality interactions with experienced executives and peer group learning as average experience of

the participants in last few batches have been 8 years

An in-campus module of one week in the beautiful and advanced IIMK Campus in Calicut, Kerala.

Specifically designed for working executives with all the flexibility benefits of Interactive Onsite

Learning.

Participants selected based on elaborate selection process including profile evaluation & interviews.

Duration: 1 Year

Key Benefits4Added advantage of theoretical and practical aspects from renowned faculty

4Work while you study. Attending classes at a time and place convenient to the aspirants (Hughes network spread across 50+cities, 85+centres)

4 Benefits of Traditional Brick & Mortar Model (through Hughes, pioneers of ‘Class Apart’ learning

methodology)

Hughes Global Education, is a premier interactive onsite learning through satellite based education and training service initiated by Hughes, for corporate and working professionals/ Students. It has live, interactive, real-time, two way video, voice and data classes, and spread across 85+ classrooms in 50+cities. Hughes Global Education platform has redefined the next generation of education i.e. real-time Interactive Onsite Learning (IOL). First of its kind in the country, started in 2001, this platform seamlessly integrates the strengths of the traditional method of education -- classroom teaching -- with the latest in technology.

About Hughes

Pedagogy

The teaching approach will be highly interactive taking advantage of the technological benefits. The pedagogy followed for the program will be judicious blend of lectures, real life case studies, quizzes, assignments etc.

Program USP

Course Content