glocallynewark social media presentation
DESCRIPTION
Presented by Rebecca Jampol 10/27 for Social Media Club North JerseyTRANSCRIPT
Glocally Newark is the premiere blog to find out about “Life” in Newark in areas of Arts, Culture, Entertainment and Food. We distinguish ourselves by having experienced bloggers with a “point-of-view” and socially-hip Newarkers in-the-know on the happenings around town. Glocally Newark is non-political, concentrating on the lifestyle in Newark and its budding social and cultural scene.
1. Who is GlocallyNewark.com? 2. What is GlocallyNewark.com? 3. GlocallyNewark.com & Social Media 4. GlocallyNewark.com as a Model
Who is GlocallyNewark.com?
Founders of GlocallyNewark
• Owners that are invested into the City of Newark’s revitalization
• Real Estate Development and Design
• Marketing and Creative Agency
How it started
• “Vacuum” of information of what to do in Newark
• A promotional tool for selling and renting real estate and lifestyle in Newark
• Restaurants, Retail, Entertainment, Recreation and Culture
• Beta site launch in February 2009
07102 Launch Party
07102 Launch Party “Physical meets Digital”
• Premier social event of the year, was held on June 25, 2009 • XCLUSIVE and INVITE ONLY! • Amazing location in downtown Newark! • Community partner BCDC • Sponsors • 1000 Attendees • VIP Hour/200 Attendees • Live Music/DJ Celebrity Appearances • Video DJ- Sponsorship messages • News Coverage (print, online, broadcast) /Interview Booth
What is GlocallyNewark.com?
Content
arts
culture
entertainment
video
food
events
Bloggers
• 20+ bloggers representing different demographics of Newark
The Artist
The Professional
The Student
The Historian
The Newark Native
The Food Lover
The Sport Fanatic
Nightlife/Promoter
The Fashion Addict
The Community Activist
Blogger Profile Ninapilar Daniels, Culture Columnist
Readership
• SOCIALLY HIP, TECH SAVVY, & PROFESSIONAL
• Affluent, Educated, Employed and Balanced
• Gender Average household income: >$75K
• 89% Attended or Graduated College 40% with Post Graduate Degree or Study
• 55% Female & 45% Male Followship
• 71% Hold Professional or Managerial Positions
Live Promotion Live Blogging “The turnout is amazing! Great coffee.”
“The mayor
just arrived. I
wonder what
he’ll order?”
“Free samples
just arrived. Hurry down to
BCCC!”
Events • Promotion for Events • Host Events • Provide Space for Events
Financial Model • Advertisers
* Website Ads • Event
* Sponsors • Partners
* Media Exchange • Promotion
* Indirect/Direct Content • Clients
* Social Media Management
Advertisers
premium
medium
small
GlocallyNewark.com Success
GlocallyNewark.com &
Social Media
Our Social Media Tools
How do we use them?
How do we maintain them?
Planning Ahead Mon. @ 9 am
Tues. @ 1:25 pm
Sat . @ 2:30 pm
HOOTSUITE
Targeting an audience “What a great
vibe… live music,
giveaways and
tons of people”
“Show a
college ID
and get two
tickets to…”
“½ priced pints right now on Halsey St!”
Halsey St./Students
GlocallyNewark.com as a model
yNewark as an Exam
retail residential hotel/restaurant
Indigo hotel, Boston
Washington’s Walk, Morristown Hamilton Square, Jersey City
Contact: Rebecca Jampol [email protected]