Glow overview

about Glow

Running & optimising campaigns with direct API integration into:

Our proprietary Facebook Ads system:

Offices in London, UK and Los Angeles, CA

“the highest distinction of excellence ever offered to our marketing partners

some of our clients

What is

• Glow Machine is a tool which helps advertisers BUILD, MANAGE, OPTIMISE and UNDERSTAND their Facebook ad campaigns on a huge scale

• Developed in conjunction with the largest and most sophisticated Facebook ad agencies in Europe & North America

• Gives greater control over how, where and when ads are displayed to the target audience

• Helps maximise relevancy of ads and enables greater efficiencies to be driven, thereby significantly reducing CPCs and CPAs

Problems we answer

1. how the interest graph can be harnessed for

more effective ad targeting

2. how to increase the penetration of FB posts

to as wide and as relevant an audience as

possible

3. how to understand the ROI generated through the network effect of

sharing

Twitter + additional APIs

Product offering

Ads Sponsored Stories

Facebook Exchange

AdvancedInsights

Page Post & App Insights

Page Post Booster

Offer Builder

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IntegrationsGlow Machine is the only Facebook PMD to be fully integrated with both AppNexus & Doubleclick• Automatically creates click & impression trackers• Shows all conversion data and values in Glow Machine• Brings display & social closer together• Compare Facebook marketplace, FBX & display (RTB) performance in

one interface• Use 1st of 3rd party data segments in FBX

All data in the Glow Machine can be imported and exported to any 3rd party system (through our API)• Reporting / MI solutions• internal billing systems• Data Management Platform

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Comparing FBX & Marketplace buys

Single view on all Facebook inventory• De-duplicated conversion attribution across format & buying method• Conversion Funnel visualisation (coming Q113)• Full FBX creation & trafficking (coming Q113)• Integrates fully with DoubleClick View & Click trackers

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Reporting Capabilities

Interactive data visualisations enable immediate recognition of which elements of the campaign deliver the greatest performanceWe can also join this up with data from other digital channels (search, mobile & display)

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Customised reporting & analysis• Glow will create and distribute campaign reports to your team on an agreed schedule • Data can be fed straight from your data management platform into our tracking system via API• We also have an integration with DoubleClick DfA so data from online and mobile campaigns

can be pulled into Glow Machine• Analytical reports can be delivered illustrating key learnings across channels with suggestions

that inform campaign strategies

Pricing structure

Software License Managed Services

5% of media spend 15% of media spend

All inclusive fees – full transparency with nothing hidden. Volume pricing available.

Testimonials“My company is one of the world's largest advertisers on Facebook and we are a happy Glow customer. What do I like most? They focus building features that actually make a difference for power users such as us (workflow oriented) rather than the gimmicky features that look good in a sales deck. Just one man's opinion.”

Angus Lovitt, Director of Performance Marketing, King.com

“Glow is clearly the market-leader in Facebook Ads API solutions. Our clients have demonstrated a high level of satisfaction with service and results, and having tested other competitive products return to Glow making it their Facebook solution of choice.”

Rolf Dinsdale, VP Sales, GlassBox Media Group

“Glow Machine has helped Starcom MediaVest to test multiple micro-segments and bid strategies really quickly and easily. Ultimately producing excellent results for our advertisers.”

Associate Director, SMV Group

“By testing and optimising the campaigns through Glow, we can achieve very satisfying results on Facebook – not only from a branding perspective but also in absolute sale numbers.”

Loïc Lasne, E-Marketing Manager, Lacoste