gluten bootin bakery 2012
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Gluten Bootin’ Bakery“Because It Feels So Good To Be � Gluten Free”
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Why gluten-free?
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The Problem
Gluten-free consumers are underserved
Gluten-free food is expensive
Dense, dry, bland
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Our Solution
Superior products
Competitive pricing
Availability
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Market
1 in 133 people has celiac disease
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Market
5-15 out of 100 have a gluten sensitivity
1 in 133 people has celiac disease
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Market
Total U.S. market: 46,738,788
5-15 out of 100 have a gluten sensitivity
1 in 133 people has celiac disease
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Market
Retail Gluten-Free Market: $2.6 billion
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Market
By 2015: $6 billion
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Business Model
VALUE PROPOSITION
CLIENTS•Celiacs•Gluten sensitivities
•Lifestyle
•Loyal•Grass Roots•Authentic
•Taste•Choices•Availability
•Website sales•Specialty grocers•Coffee shops/cafes
•Universities•Commercial Kitchens
CHANNELS
RELATIONSHIPS
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Product Validation
• 14 retail clients (baked goods)
• 2 commercial account (baking mix)
• 2 local stores (interested in baking mix)
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Where we are
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Product Validation
Weekly Profit
$700
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Competition
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Milestones
Year 1: Launch ecommerce websiteBegin production of baking mix
Year 2:Begin sales to universities and commercial kitchensLaunch mix in local specialty grocer
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Milestones
Year 3:Get mix into national grocery chainIncrease staff
Year 4:Continue nationwide expansionRe-evaluate co-packer option
Year 5:Increase product lineExpand to Canada
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Projections
2012 2013 2014 2015 2016 $(100,000.00)
$100,000.00
$300,000.00
$500,000.00
$700,000.00
$900,000.00
$1,100,000.00
Revenue and Cost Model
RevenueCOGSExpensesNet Income
Year$
$ SBA loan
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Our Team
Christine BuiInventory/supply chain managementMarketing
Stephen KennedyCost accounting, profitability analysesCreative design, product development
Stephen DortchProject and workforce managementCost control
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Our Team
Paul Matthews Public relations Internal/external communications
Michelle Tate Strategy developmentPayroll/compensation
Rebecca Triche PurchasingProject research
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Our Team
Tam Wahl Founder/Owner Adriane Gless Founder/Advisor/Food Scientist
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Support Gluten Bootin’ Bakery!“Because It Feels So Good To Be � Gluten Free”