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MEMBER OF

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AMERICAN ADVERTISINGFEDERATION

2010 ADDY AwardsPresentation & GalaWinners’ Roster

Greater San Francisco

Ad ClubAnnual Review

President’s LetterAd Person of the Year

Sponsor ListingsCorporate Members

As we enter a new decade, we look to a wonderful future for advertising and marketing in the Bay Area. The Greater San Francisco Ad Club is excited to be a part of that future and we congratulate the numerous advertising professionals who participated in this year’s ADDY competition. While the industry as a whole and our market have faced difficult times in the past year, the level of participation in this year’s ADDY competition tells us that there is still an abundance of brilliant and effective work out there… and a community that wants to celebrate and recognize that work. The entries were strong across almost all categories of competition, and we had many of the market’s top agencies participate in the 2009 ADDYs.

In preparation for a successful year and decade to come, the Greater San Francisco Ad Club is evolving to become a more relevant and powerful force in the SF Bay Area advertising community. We are renewing our commitment to the mission of the Club … to drive the sustainable future of the advertising and marketing community in the San Francisco Bay Area … through a calendar of valuable networking events, through new leadership within the Board of Directors, through a strategic Task Force of key agency leaders, and most importantly, through our continued support of the next generation of our industry … the students that seek to make a place for themselves in our business.

The ADDY Awards Event at SFMOMA is just the beginning of a new and more visible Greater San Francisco Ad Club. We welcome and appreciate your interest, involvement and support. Thanks to all of the ADDY participants for your entries, a thank you to our judges for their critical eye, and congratulations to this year’s ADDY winners.

All the best for a successful and rewarding 2010.

Kathy MitchellGSFAC President 2009/2010

Greetings . . .

Kathy Mitchell, GSFAC President,Gary Bosley, GSFAC Treasurer and

Heather Holmes, ADDY Awards Mistress ofCeremonies and KTVU 2 News Co-anchor

at the ADDY Awards Gala, SFMOMA.

The ADDY® Awards is a labor intensive event as well as a labor of love.

Acquiring SFMOMA as the venue for the ADDY Awards Gala was a real coup. Then to have the San Francisco creative community respond with as many wonderful entries even in an environment that saw clients cut back on both creative and production budgets was gratifying.

So many Corporate Members, Board Members, Individual Members and volunteers have to be thanked that here’s not room in a sixteen page book to do justice to their contributions. To Tom Mincezski, Past President, Board member and worker extraordinaire for setting up the judging, to Jeffrey DeLong, Board member for keeping score and keeping us on track. To Gary Acord, Instructor and Student Advisor at Art Institute for lining up a great team of student volunteers to help with the judging and the set-up at SFMOMA. Diane Rames, Board member and Daily Californian Manager for her help and student helpers at the show.The creative talent was awesome as testified to by our judges lengthy deliberations and the tougher than past criteria used this year. The bar was set high and the SF Bay Area creative work cleared it easily. AD2SF did the Student ADDY® Awards this year and the entries were shown at SFMOMA with the professional’s work.

GSFAC can be especially proud of our 2010 Ad Person of the Year recipient, Tom Bedecarre, CEO of AKQA. His accomplishments and SF ad community commitment made it an easy choice.

Finally, to all the ADDY Awards Presentation & Gala attendees, thank you for making it a great party and honoring the incredible creativity that is the Greater San Francisco Bay Area advertising community.

John Hopper, GSFAC Vice President and ADDY Awards Coordinator

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Our student volunteers had fun and helped make it happen. (From left) Simantha Fox AICA/SF, Dante Galan & Priscilla Moralez from UC Berkeley, Kathy Mitchell, GSFAC President, Hannah Coughlin, Cyna Ghorbani & Laura Niemuth AICA/SF. (In back) Diane Rames UC Berkeley imagiCal Advisor and Daily Californian Manager.

2009 - 2010 Board MembersKathy Mitchell, GSFAC President — MarketingLabJohn Hopper, GSFAC 1st VP — Creative ConceptsJohn Rabasa, GSFAC 2nd VP — Publicis ModemGary Bosley, GSFAC Treasurer — Marketing Solutions Lee Hunt, Interim Exec. Secretary — Media ConsultingJames Chappel, GSFAC Chair — Caveman Motion PicturesJeffrey DeLong, Board — Jumpstart Automotive MediaBruce Hammerlee, Board — Amazon AdvertisingJan Mergel, Board/Past President — Mergel & AssociatesTom Mincezski, Board/Past Pres. — Photoman PhotographyDiane Rames, Board — Daily Californian - UC Berkeley

Tom BedecarréCEO, AKQA

Tom Bedecarré is CEO of AKQA, the digital advertising agency that uses innovative ideas and technology to deliver results for the world’s top brands -- including Coca-Cola, McDonald's, Nike, Schwab, Visa and Xbox. AKQA has more than 800 employees in Amsterdam, Berlin, London, New York, Shanghai, Washington D.C. and San Francisco where Tom leads the corporate team.

AKQA has been recognized numerous times as "Digital Agency of the Year" and was also recently named one of the Fast 50 – "The World's 50 Most Innovative Compa-nies" by Fast Company magazine. The Wall Street Jour-nal featured Tom as an “Admaker to Watch” and he is a frequent speaker at industry events.

An enthusiastic entrepreneur, Tom was a founder and CEO of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands. Tom started his career in advertising on Madison Avenue at Ogilvy & Mather in New York and later returned home to San Francisco where he was a Vice President at Hal Riney & Partners.

Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University

The Ad Person of the Yeartitle is presented to anoutstanding person each yearin recognition of their accomplishmentsand their unique service to the ad community. Nominees are putbefore the GSFAC Board of Directorsand must be elected byunanimous decision.

More “Power” to San Francisco ne January morning this year a group of adagency principals met for a “Power Breakfast”. They enjoyed a wonderful Postrio Restaurant breakfast and at the same moment laid out a new course by which to steer the Greater San Francisco Ad Club. A mandate to benefit the ad community through supporting education and career training in the SF market in addition to hosting the ADDY® Awards was given to GSFAC.This mandate is the impetus behind the “Career Development Panel” event in May and the con-tinuing commitment in awarding scholarships to students pursuing advertising related careers. GSFAC thanks the participants at that breakfast, the task force that was formed by many of the agency principals from that breakfast, and to the excellent guidance they have provided this year.

O

Guests gather at Postriofor the “Power Breakfast”while Jon Soto SVP, ECDat BBDO West, Leo SmithCEO Bay Media Credit Unionand Joanne Schecter VP-AAFdiscuss ad industry concerns.

Courtney Buechert President of Eleven Inc. and Kathy MitchellPresident of GSFAC.

Andrew Stark, EXAMINER VP ofAdvertising gives his view.

Jessica Brunner WDFA Marketing, Jocelyn Lee Governor AAF District14, Jeffrey DeLong GSFAC Board Member and Sara Tokarchuk President AD2SF

The JudgesNader Ashway - President/CD at Ashway Group, NY. & EVP/CD at CGSM. Nader has a passionfor type, fonts, layout, style. APast President of BMA of NYC. Nader also writes a creative columnfor Journal of Financial Advertising & Marketing.

Jason Elm - SVP/Group CD at Deutsch LA. Jason’s “Happy Cows -- Sprinkler” spot was voted “Best of SuperBowl XXXVIII” by CBS and His “Wingman” ad for Coor’s Light is arguably Coor’s most popular beer ad of all time. He currently runs theSONY PlayStation account for theagency.

A third judge was slated, however, business demandsrequired him to cancel at thelast minute. Jason & Nader held an impromptu careerdiscussion with the GSFAC ADDY student volunteers thatwas delightful and inspiring.

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Interactive MediaWebsite, Consumer Flash Venables Bell & PartnersSponsors of Tomorrow Website Client: Intel

Public Service Non-Traditional BBDO West Care Tag VideoClient: Goodwill

Consumer/Trade Publication Full Page Butler, Shine, Stern & PartnersColumbia Bugathermo Boot Ad Client: Columbia Sportswear

Newspaper Full Page ElevenVirgin America - "Flydealism"Client: Virgin America

Best of ShowVenables Bell & PartnersIntel TV Campaign Client: Intel

Judges Citation for Execution

Venables Bell & PartnersTELEVISION, Regional/National, single"Fake" Client: Barclays Global Investors

Best of DivisionsElements of AdvertisingAnimation or Special EffectsEvolution BureauClient: Wrigley, Orbit gum

Mixed Media Consumer, Local BBDO West ESET Case Study VideoClient: ESET

Out of Home Site Venables Bell & PartnersPump Mirror Client: ConocoPhillips 76

Collateral Material Special Event Material Alt.The Brutality of MIX Online Client: MIX Online

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Alt.COLLATERAL MATERIALSpecial Event MaterialThe Brutality of MIX OnlineClient: Mix Online

BBDO WestMIXED/MULTIPLE MEDIAConsumer, LocalESET Case Study VideoClient: ESET

BBDO WestPUBLIC SERVICENon-TraditionalCare Tag VideoClient: Goodwill

BBDO WestPUBLIC SERVICECampaignConservation International: Team EarthClient: Conservation International

Butler, Shine, Stern & PartnersCONSUMER OR TRADE PUBLICATIONFull PageColumbia Bugathermo Boot AdClient: Columbia Sportswear

Duncan / ChannonINTERACTIVE MEDIAInteractive Multimedia (CD/DVD)Hard Rock Interactive MemorabiliaClient: Hard Rock International

Duncan / ChannonPUBLIC SERVICECollateralSFPAL 50th Anniversary MaterialsClient: San Francisco Police Activities League(SFPAL)

ElevenNEWSPAPERFull Page ColorVirgin America - “Flydealism”Client: Virgin America

Evolution BureauINTERACTIVE MEDIAWebsites, Consumer FlashPrius 3rd Generation MicrositeClient: Toyota

Evolution BureauELEMENTS OF ADVERTISINGAnimation or Special EffectsClean It UpClient: Wrigley, Orbit gum

Hub StrategyINTERACTIVE MEDIAWebsites, Consumer HTML/OtherGreen Genius WebsiteClient: Green Genius

Ogilvy WestINTERACTIVE MEDIAOnlineGeek SpeakClient: Yahoo!

Venables Bell & PartnersOUT-OF-HOMESiteBug PosterClient: ConocoPhillips 76

Venables Bell & PartnersOUT-OF-HOMESitePump MirrorClient: ConocoPhillips 76

Gold WinnersListed alphabetically by agency/company

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Gold Winners

Silver Winners

Venables Bell & PartnersINTERACTIVE MEDIAWebsites, Consumer FlashSponsors of Tomorrow WebsiteClient: Intel

Venables Bell & PartnersINTERACTIVE MEDIAWebsites, Consumer FlashComedy Fetish WebsiteClient: HBO Home Entertainment

Venables Bell & PartnersINTERACTIVE MEDIAWebsites, Consumer FlashLiquid Awesomeness WebsiteClient: Coca-Cola Company / Nestea

Venables Bell & PartnersTELEVISIONRegional/National TV CampaignsIntel TV CampaignClient: Intel

Venables Bell & PartnersTELEVISIONRegional/National TV, SingleCakeClient: Intel

Venables Bell & PartnersTELEVISIONRegional/National TV, SingleFakeClient: Barclays Global Investors

Agency.comINTERACTIVE MEDIAOnlineBaby, It's Cold OutsideClient: Nike

BARS+TONEADVERTISING INDUSTRY SELF-PROMOTIONCampaignSUITE 1000Client: BARS+TONE

BBDO WestOUT-OF-HOMEOutdoor BoardMissing A's: Matt HollidayClient: Comcast SportsNet

BBDO WestOUT-OF-HOMECampaignMissing A's CampaignClient: Comcast SportsNet

BBDO WestOUT-OF-HOMEMass Transit/Public/AirlineCA Lottery Make Me a Millionaire Cab TopsClient: California Lottery

BBDO WestOUT-OF-HOMEMass Transit/Public/AirlineCA Lottery Make Me a Millionaire Cab TopsClient: California Lottery

Listed alphabetically by agency/company

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Silver WinnersBBDO WestNON-TRADITIONAL ADVERTISINGSingleBarefoot Wedding CakeClient: Barefoot Wine

BBDO WestINTERACTIVE MEDIAWebsites, Consumer HTML/OtherBear Flag WebsiteClient: Bear Flag Wines

BBDO WestTELEVISIONLocal, SingleCSN: DucksClient: Comcast Sports Network

BBDO WestPUBLIC SERVICEOut-of-HomeTeam Earth: Sadly Our WildlifeClient: Conservation International

Butler, Shine, Stern & PartnersINTERACTIVE MEDIAOnlineMINI Open OneClient: MINI

Butler, Shine, Stern & PartnersADVERTISING FOR THE ARTS & SCIENCESBroadcast/ElectronicSFMOMA - AvedonClient: San Francisco Museum of Modern Art

COG1INTERACTIVE MEDIAOnlineAfter the Impact - RageClient: EA Games

Duncan / ChannonOUT-OF-HOMEMass Transit/Public/AirlineIn Your FaceClient: Western Railway Museum

Duncan / ChannonOUT-OF-HOMEMass Transit/Public/AirlineEd Begely, Sr.Client: Western Railway Museum

ElevenCONSUMER OR TRADE PUBLICATIONFull PageVirgin America - "Rock Star"Client: Virgin America

EsuranceCOLLATERAL MATERIALPosterClimate Action Month CampaignClient: Esurance

EsuranceNON-TRADITIONAL ADVERTISINGCampaignTweets For TreesClient: Esurance

Euro RSCG SFINTERACTIVE MEDIAOnlinemethod laundryClient: method

Hub StrategyOUT-OF-HOMEOutdoor BoardSilverbackClient: SearchMe

Listed alphabetically by agency/company

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Silver WinnersHub StrategyINTERACTIVE MEDIAOnlineApp LabClient: Microsoft

Iron Horse InteractiveINTERACTIVE MEDIAWebsites, B-to-B HTML/Other ProductsIronhorse InteractiveClient: Uzair Dada

Iron Horse InteractiveINTERACTIVE MEDIAWebsites, B-to-B HTML/Other ServicesIronhorse InteractiveClient: Uzair Dada

JStokes AgencyMIXED/MULTIPLE MEDIAConsumer, LocalSt. Helena No Wait ER CampaignClient: St. Helena Hospital

KetchumSALES PROMOTIONProduct of Service Sales PresentationKikkoman 2009 Asian Sauces Sell SheetsClient: Kikkoman Sales USA, Inc.

Lion AssociatesINTERACTIVE MEDIAWebsites, Consumer HTML/OtherMark West Wines WebsiteClient: Mark West Wines

Ogilvy WestINTERACTIVE MEDIAOnline SiteCollectopusClient: Yahoo!

Publicis ModemINTERACTIVE MEDIAOnlineLG Netbook BannersClient: LG

Publicis ModemINTERACTIVE MEDIAOnlineLG NetbookClient: LG

Publicis ModemINTERACTIVE MEDIAOnlineLG TransformersClient: LG

SapientCOLLATERAL MATERIALBrochureHondaJet "True Innovation" BrochureClient: Honda Aircraft Company, Inc.

Venables Bell & PartnersOUT-OF-HOMEOutdoor BoardLost?Client: ConocoPhillips 76

Venables Bell & PartnersOUT-OF-HOMEOutdoor BoardEnjoy The ViewClient: ConocoPhillips 76

Venables Bell & PartnersOUT-OF-HOMEOutdoor BoardText The Future BillboardClient: Intel

Listed alphabetically by agency/company

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Silver WinnersVenables Bell & PartnersOUT-OF-HOMEMass Transit/Public/AirlineWord ScrambleClient: ConocoPhillips 76

Venables Bell & PartnersINTERACTIVE MEDIAWebsites / OnlineAudi Viral CampaignClient: Audi of America

Venables Bell & PartnersINTERACTIVE MEDIAWebsites / OnlineIntel Banner CampaignClient: Intel

Venables Bell & PartnersINTERACTIVE MEDIAWebsites / OnlineOrville Redenbacher's Banner CampaignClient: ConAgra Foods/Orville Redenbacher’sPopcorn

Venables Bell & PartnersINTERACTIVE MEDIAWebsites / OnlinePG&E Banner CampaignClient: Pacific Gas & Electric

Venables Bell & PartnersINTERACTIVE MEDIAWebsites, Consumer FlashPG&E WebsiteClient: Pacific Gas & Electric

Venables Bell & PartnersTELEVISIONRegional/National TV, SingleShakeClient: Intel

Venables Bell & PartnersTELEVISIONRegional/National TV CampaignsOrville Redenbacher's TV CampaignClient: ConAgra Foods / Orville Redenbacher'sPopcorn

At The Gala...Heather Holmes KTVUNews Co-Anchor isMistress of Ceremoniesand welcomes the Galaattendees in the PhyllisWattis Theater, SFMOMA

John Hopper GSFAC ADDY Awardscoordinator & Heather Holmes KTVUwith Best of Show Winners fromVenables Bell & Partners for Intel TV.

Bronze Winners

2009 — 2010

Award Winners

GREATERSAN FRANCISCO

AD CLUB

Produced by

OUT-OF-HOME

Pitha Udomkanjananan SF Water Public Utilities Commission Academy of Art University

NON-TRADITIONAL ADVERTISING Daniel Pradilla, Anne Marie Ben & Jerry's - Bring Happy Back Academy of Art University

CONSUMER OR TRADE PUBLICATION

Shravan Hegde & Michael Waldman Surfrider Foundation - Join Us and Ammend Academy of Art University

Shravan Hegde & Michael Waldman Mission Bicycles - Fix Your Own Academy of Art University

MIXED MEDIA Geoffrey Haack & Harry Topalian HBO - TRUE BLOOD Academy of Art University

MIXED MEDIA

Mintra Weerawong, Pitha Udomkanjananan Trident White Gum Academy of Art University

SALES PROMOTION - POINT OF PURCHASE Simantha Fox Beta Menus Art Institute of California, SF

CONSUMER OR TRADE PUBLICATION Pitha Udomkanjananan TimexWS4 Watch Academy of Art University Shravan Hegde & Michael Waldman Mission Bicycles - Fix Your Own Academy of Art University Camille Calichon Pink Ribbon for Pink Ribbon, Inc. Art Institute of California, SF Adriana Gonzalez & Camila Pinzon Mission Bicycles - Find Your Mission Academy of Art University Nicole Berke USDA Art Institute of California, SF Armanda Marshall Ikea Art Institute of California, SF

SALES PROMOTION - POINT OF PURCHASE Nicole Berke Taxi Wine Art Institute of California, SF

COLLATERAL MATERIAL - Wedding Invitation Simantha Fox Save The Date Gift Wine Art Institute of California, SF

CONSUMER OR TRADE PUBLICATION Pitha Udomkanjananan Coppertone Sunless Tanning Spray Academy of Art University Shravan Hegde & Michael Waldman Blu Tack - Invisibly Strong Academy of Art University Adriana Gonzalez, Tomoko Fushimi & Harry Topalian Boost Mobile-Call To Freedom Campaign Academy of Art University Geoffrey Haack & Harry Topalian Sweet Leaf - Stevia Sweetener Academy of Art University

TELEVISION Armanda Marshall Cheerios Art Institute of California, SF

Silver Winners

Gold Winners

Best of

Show

Investing in the Future...

And, continuing scholarships.

Thanks to Our Sponsors...

GSFAC has made a continuing investment in students and youngprofessionals through workshops and seminars such as the Career Development Panel discussion & reception held at Publicis Modem.Over 50 attendees were able to do Q&A and interact with top agencyprofessionals and HR people. Part of GSFAC’s continuing commitment.

The panelist are; JC Curran Senior AccountManager, The Creative Group/RHI, Jon SotoSVP/ECD at BBDO West, Rory Noguchi HR Manager BBDO West, Marlies Gammon HRDirector Y&R, and Steve Patrizi VP LinkedIn.

In the years that AdMark and GSFAC have provided promis-ing advertising students with scholarships, over $50,000 has been awarded. This year $3,000 in checks went to Senior High School recipients; Danielle Escobar and Jennifer A. San Jose. College recipients; Camille Calichon, Art Institute and Monica Aguilar, Academy of Art University. Jacque Highfill, GSFAC Chair of Scholarship Committee (right) along with Greg Pabst USF Student Advisor., Kathy Mitchell GSFAC President (center) congratulate the winners.

Our Mission is to drivethe future of the advertising

and marketing community in the San Francisco Bay Area through collaboration and

networking, creative recogni-tion, and provide support and inspiration for a new

generation of our industry.

www.gsfac.org

Agency.com • Amazon Advertising • Bay Media Credit UnionBBDO West • CBS Outdoor • Eleven Inc. • Galaxy PressHub Strategy • Integrated Alchemy • KTVU - Channel 2

Publicis Modem • SWIRL • The Creative Group

A Special Thanks to John Hopper, Creative Concepts for the design, editing & production art on the GLYPHAnd to Galaxy Press for the printing of the Award Winning GLYPH over the past four years.

and OurCorporate Members...