gmba marketing plan v2
TRANSCRIPT
AgendaBackground
Executive Summary
Situational Analysis (SWOT)
Objectives
Marketing Strategy
Action Plan
Conclusion
Global MBA- NTU is a relatively new MBA program in Taiwan. The students of GMBA have their expectation for higher salary, more supporting resources for the career/business
The alumni of the GMBA have wishes for the reputation, higher ranking, stronger networking force
We are trying to provide a proper marketing plan to support the marketing force for a better branding of NTU GMBA
The GMBA program, NTU is a good
program, but we need the good marketing for this good quality
MBA program, in which the students and alumni will get the benefits by this good marketing
strategy.
Strength Reputa'on -‐ The Best University in Taiwan Fully English Taught Course Personal Career Development Providing an Interna'onal Environment Official Language –Mandarin Environment ( comparing Mandarin spoken countries China and Taiwan.) Reasonable Tui'on Fee Lower living cost (in Asia) The Loca'on ( comparing to other local universi'es) Oversea Exchange Programs with top world wide
Universi'es.
OpportunitiesFree Mandarin Learning Courses
Driven Force of the Rapidly Growth of the Chinese and Asia Market
ThreatCompe'tors in Asia whose ranking is much higher than NTU.
NCCU: stronger implementa'on of the resources .
WeaknessRecogni'on Job Opportuni'es Career Advices Connec'on with the Industry Internal Network External Network
Situational – SWOT Analysis
Increase numbers of applicants by 30% within 3 years
Linked with GMBA mission statement: Preparing Future Leaders for Global Market
Aimed to improve the quality of enrolled students
Resulted in positive cause and effects loop for NTU GMBA program
What do you think of this AD?
*Too many words becomes distracting *Using models is difficult to relate to people
How about this AD?
*Express clearly in only a few words *Using our own students as models, who
are the best at attracting talents
Joint Network activities
*Visiting tours to GMBA students’ companies *Participating professional and social events *Creating joint learning courses, Ex. Sharon create a yoga class
Positive Loop for GMBA
Number of the applicant
Students’ quality
Graduates’ Performance
GMBA Reputation
Welcome by the Big Company →Competitiveness of GMBA Alumni →Global/Regional Ranking
Short Term – Promote GMBA to get more quality candidates
Mid Term - Strategic Alliance with other top MBAs, and support the graduates’ career
Long Term – Strengthen Internal/External Networking, Gain Stronger Competitiveness, and Obtain Higher Ranking