gmc 2014 - global make conference - be welcome!
TRANSCRIPT
The KNOWledge Network Brasil www.tkn.org.br – [email protected] Brazil in the worldwide route of excellence in Knowledge
Management and Innovation
A introduction regarding the work of a small group of volunteers who love Knowledge Management in Brazil
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
The KNOWledge Network Brasilwww.tkn.org.br – [email protected]
TKNB (The KNOWledge Network Brasil) is a non profit organization in Brasil, founded in 2005 by a prominent group of researchers in the Knowledge Management and Innovation area.
Its main target is to promote growth of organization’s intellectual capital as a strategy:
The KNOWledge Network Brasil
• To build an international specialist’s network in Knowledge Management;
• To accelerate the organizational performance through knowledge sharing, generating innovation;
• To represent the MAKE Award - Most Admired Knowledge Enterprise in Brazil
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
The GMC was born to spread the MAKE Award Methodology, but today it has become a forum to exchange
knowledge
• Share lessons learned in experiences, cases, projects and all Knowledge Management initiatives with procedural changes and presentations;
• Induce benchmarking between similar organizations, contributing to dissemination of the best practices on Knowledge Management and Innovation in the private, public and academic sector;
• To award organizations with important contributions and initiatives in the art of Knowledge Management and Innovation in Brazil.
Global MAKE Conference objectives:
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
Some participating companies in this international network
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
The KNOW Network in BrasilIs a Certifying Agency on the MAKE Methodology, for people and
organizations .
Mission: “To stimulate the global interaction, the Knowledge Management and Innovation creation and diffusion of the Brazilian initiatives around the world, aiming at fortifying the intellectual capital throughout the MAKE methodology.”
The objective is to increase the rank of Brazilian companies’ presence in the Most Admired Knowledge Enterprise Award. The KNOW Network arrives in Brazil as a Certifying Agency in the eight MAKE criteria of excellence in Knowledge Management and Innovation. This action allows Brazil to participate in the largest KM best practice international community and conferences around the world.
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
1. GENERAL PROFILE182 people in three conference days and two workshops:
77% Registrants and Sponsors 14% Speakers 09% Press
2. SPEAKERS PROFILE28% Presidents and CKO´s 46% Directors and Superintendents 10% Managers 16% Others (Consultants, Jornalists, Technicians)
3. REGISTRANT PROFILE
12% Presidents and Vice-Presidents19% Directors / Superintendents48% Managers08% Analysts06% Consultants05% Engineers / Technicians01% Assistants01% Students
4. REGISTRANT PROFILE BY STATE
65% São Paulo35% Other States / Countries
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
1. CONFERENCE BROADCAST MEDIA
- Valor Econômico Journal
- Amanhã Magazine
2. SATISFACTION SURVEY (1 to 10)98% of registrants want to participate of the GMC in 2011.
- Quality of the cases - 9.83
- Speaker’s Quality - 9.28
- General Satisfaction - 9.55
- More than 1,000,000 newsletters sent (HSM, FEBAB, Voit, HSM, Cenadem, Estado Agency etc.)
- Electronic banners in many websites resulting in 200,000 press with more than 1,100 click throughs
- Press Office
- 50,000 Page Views from Google
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
0
5
10
15
20
Abril Maio Junho
ImagensDeclarações
315,496 is the total public that read about the Global MAKE Conference during the months of April, May and June of 2012. (Not included the visitors of online magazines and newspapers)
April May June
Images published in the media
Declarations published in the media
0
10
20
30
40
50
Abril Maio Junho
JornalOnline
April May June
Printed
Online
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
Abril Maio Junho
Monthly public target
April May June
PRESS COVERAGE
Sample newspaper clippings from GMC: Valor Econômico, O GLOBO and Gazeta Mercantil
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
“The conference fulfilled the mission of “To begin” to insert Brazil in the knowledge management route as a performance improvement tool for business.”Aracy Campos – Consultant
“The GMC 2010 was an excellent opportunity to know about the diverse knowledge management actions in many organizations, as much in Brazil as everywhere else.”Claudio Amorim Guimarães - O N S
“… it is necessary to do more advertising and announcements for this conference, because many professionals haven’t heard about GMC. “Valquiria Rossi – UMESP
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
YOU ARE WELCOME AS AN INTERNATIONAL SPEAKER TO GMC 2014
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
May, 29 and 30, 2014São Paulo - Brazil
• Sixth edition of the largest international conference regarding Knowledge Management and Innovation best practices.
• Projected 200 in attendance and more than 10 international speakers.
• 2014 Subject: “ENTERPRISE NETWORK : Empowered to Share and Apply Knowledge”, specialists in many co related areas will discuss the best practices on Knowledge Management .
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
With GMC 2014 our group of KM Evangelists wants to fulfill or complete a large volunteer mission which is:
• To discuss the MAKE methodological function in the Knowledge Management and innovation processes within worldwide organizations;
• To integrate the worldwide best practice chain, throughout public or private organizations, universities, research institutes, government etc.;
• Join efforts to implement Knowledge Management and innovation actions for the betterment of Brazilian organizations;
• To spread the Knowledge Management MAKE methodology;
• To spread international Knowledge Management and innovation initiatives;
• To congregate in the same place many different Knowledge Management and innovation visions and opinions, and to continue the discussion through TKNBrazil community;
• To announce the KMI-CKM Certification process in Brazil.
The KNOWledge Network Brasil www.tkn.org.br – [email protected]
Global MAKE Conference 2014
We will wait for you in the Global MAKE Conference 2014Come share with us one of its more successful edition!!