WE ARE PROFESSIONAL GRADE.

Jack GageADV 420

GMC Digital Marketing Strategy

OVERVIEW OF

• GMC is an American automobile division of General Motors that mainly focuses on trucks and other utility vehicles.

• GMC was founded by William Durant in 1912, as a holding company for Buick and created some of the first trucks ever.• Buick owned GMC’s outstanding stock

• GMC’s headquarters are located in Detroit, MI.

THE PRODUCTS

GMC Canyon

GMC Sierra 1500-Sierra: 2500 and 3500

GMC Terrain-Terrain Denali

GMC Acadia-Acadia Denali

GMC Yukon-Yukon: Denali, XL and Denali XLGMC Savana-Savana: Passanger and Cutaway

S.W.O.T ANALYSIS

• Strengths-Name brand-Professional grade products-Large budget-Sports sponsorships/advertisments

• Weaknesses-Young adult market

• Opportunities-Future vehicles and technology(https://www.gmc.com/canyon-denali-small-pickup-truck.html)-Mobile/social media marketing

• Threats-Competitors (Ford, Dodge and Chevrolet)

TARGET MARKET

• Anyone legally eligible to operate a vehicle-Mainly young adults from the age of 18-35

MARKETING STRATEGY

• Revamp all social media’s-Snapchat and Instagram specifically

• Add some trendiness to the website.

• Hire a young celebrity.

WEBPAGE

• Creating a more trendy/ appealing website. • Search engine optimized. 

SOCIAL MEDIA

https://www.instagram.com/gmc/

https://www.facebook.com/gmc

https://www.youtube.com/user/GMC

https://plus.google.com/+gmc

https://twitter.com/ThisIsGMC

• To create a buzz on our social media accounts.

KEY PERFORMANCE INDICATORS• Overall traffic on our webpage and all

social media’s.-new followers on all social media platforms (Instagram specifically)

• Clicks per page on main/mobile GMC website.

BUDGETING

• Our new budget $250 million dollars, compared to last years budget of $180 million.