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GMG AIRLINES First class all the way

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Page 1: GMG Airlines

GMG AIRLINESFirst class all the way

Page 2: GMG Airlines

Segmentation

Low cost segment

Premium segment

Page 3: GMG Airlines

Targeting

Premium segment

Concentrated (Niche) marketing

Page 4: GMG Airlines

Differentiation and Positioning

Quality and service

Cost

First class service

Page 5: GMG Airlines

Reason for Success…

Quality over price

Trained employees

TechnologyAdherence to Positioning

concept


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