go beyond prejudice, discover the roma presentation of the awareness raising campaign:
TRANSCRIPT
Go beyond prejudice, discover the Roma
Presentation of the Awareness raising
campaign:
www.dosta.org Council of Europe/European Commission Joint project in SEE
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The awareness raising campaign: background
Roma form a population of about 10.000.000 European citizens;
They usually live in very difficult conditions;
They often face discrimination;
Their contribution to European culture is not always acknowledged.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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The awareness raising campaign: background
some progress has been made in the formulation of political aims;
an internationally acknowledged set of accepted standards starts to be implemented at national, regional and local level HOWEVER…
these efforts are often facing severe obstacles caused by deeply-rooted prejudices and stereotypes.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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The awareness raising campaign: background
Roma community is often considered as marginal;
It is considered as traditional;
It is considered as not ready for integration;
There is a need for improving the social image of Roma
www.dosta.org Council of Europe/European Commission Joint project in SEE
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The awareness raising campaign: background
DOSTA! campaign aims
at bringing together
Roma and non-Roma
citizens for breaking the
barriers caused by
prejudices and
stereotypes.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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The awareness raising campaign: background
Roma are European citizens;
Roma rights are Human Rights;
Roma have aspirations and must have the chance of realizing them;
Roma culture is part of European culture;
Roma contribution to European societies must be recognized
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Goals
The campaign must achieve at least mid-term effects;
It must stimulate cooperation with national, regional and local partners;
It must target society at large (especially non-Roma) and work on multipliers;
It must attract medias.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Goals
The campaign must break stereotypes: preconceptions and clichés;
It must break prejudices: irrational feelings of fear and dislike;
It must fight against the discrimination that results from stereotypes and prejudices;
It must encourage equal opportunities.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign techniques
Awards
Festival
Presentation of the campaign
in the participating countries
Internet sitewww.dosta.org
VIP ambassadors
Posters/Media Kit
Roma culture
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign techniques
Internet sitewww.dosta.org
The internet site is the first support for the campaign:
•Information on the campaign activities;•Audio visual material•Interviews to Roma and non Roma personnalities
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Internet sitewww.dosta.org
Forum of Discussion
Meet your Roma Neighbours
Roma cultural background and identity
Testimonials
Video library
Photo gallery
Working with Roma
Tools for Media
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign techniques
• Creative visuals and slogans: The visual and slogan are elaborated in cooperation with the Council of Europe Roma network as well as with the Council of Europe communication Department. They are to be used on material such as leaflets, posters and audiovisual products.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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www.dosta.org Council of Europe/European Commission Joint project in SEE
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www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign techniques
•Media pack for journalists: it includes interviews with senior Council of Europe officials, video-interviews to testimonials, Euronews reportages on Roma, the Dosta! campaign’s television spots, the video which won the Dosta! campaign video competition, a document on “How to fight stereotypes towards Roma”, the list of NGOs and contacts in the participating countries.
•Photographic support: Photographic images to support the campaign are gathered by the Council of Europe photographer in one of the participating countries.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign techniques
• VIP testimonials: We are inviting personalities with popular mass appeal and recognition to provide statements in favour of Roma, to break the barriers caused by prejudices. These statements are published on Dosta! internet site and the testimonials are provided free of charge to national media. We are also producing campaign posters, with the cooperation of good-will ambassadors reflecting the cultural and socio-political messages of the awareness raising campaign.
• Media Outreach: A press officer is allocated the task of following the campaign and preparing press releases, fact files and other written material for the media. Press Service support is sought for individual events.
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign activities
Awards:
Video Competition and Fortnight of Roma movies School and civil society initiatives Special Prize for Municipalities
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign activities
Regional activities:
Regional Workshop on Roma cultural features:
Media experts
Interministerial commissions’ spokespersons
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign activities
Video Advertisement for national televisions:
Video on the campaign messageDistributed free of charge to national televisions for broadcasting; 30 seconds and 50 seconds versions
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign activities
Art and youth Festival against prejudices
Movies on/by Roma;
Photo exhibition;
Handcraft laboratory;
Sport activities;
Goodwill ambassadors (celebrities, politicians, etc.)
www.dosta.org Council of Europe/European Commission Joint project in SEE
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Campaign activities
We are establishing synergies with:
Communication Department
European Youth Center;
Eurimages;
Education Department;
Congress of Local and Regional Authorities
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Possibility of cooperation
We are open to cooperation with:
Governments and local authorities;
Roma and Non-Roma NGOs;
National televisions;
Media;
Film-makers, artists, photographers;
Public and private sector
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CooperationA questionnaire has
been elaborated to
enable the Council of
Europe Roma Division
to take into account the
real needs of the target
groups and the society
in the participating countries
Work with us to erase stereotypes!
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For more information:
www.dosta.org
Contact: [email protected]
Or Ivana D’Alessandro: +33 3 88 41 38 54