go local why, what & how

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An introduction to the Sonoma County GoLocal Cooperative, a member of the Business Alliance for Local Living Economies.Reclaiming our local economic power through economic localization.

TRANSCRIPT

Page 1: Go Local   Why, What & How
Page 2: Go Local   Why, What & How

1. Why GoLocal?

2. Our Mission

3. The Multiplier Effect

4. GoLocal Programs

5. How You Can Help

Page 3: Go Local   Why, What & How

#1

Why GoLocal?

Page 4: Go Local   Why, What & How

Every year, non-local companies export millions of dollars out of Sonoma County.

Page 5: Go Local   Why, What & How

Local businesses are up against multi-million dollar marketing budgets.

Page 6: Go Local   Why, What & How

Over the past 10 years….

Page 7: Go Local   Why, What & How
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This effects local

* Jobs

* Security

* Diversity

* Character, and

* Community Wealth

Page 13: Go Local   Why, What & How

That brings us to #2

GoLocal’s Mission:

To Reclaim Our Local Economic

Power!

Page 14: Go Local   Why, What & How

We do this through:

Page 15: Go Local   Why, What & How

#3

Let’s talk about the Multiplier

Effect

Page 16: Go Local   Why, What & How
Page 17: Go Local   Why, What & How

Whereas,

Page 18: Go Local   Why, What & How

The Multiplier Effect

x3

It’s pretty simple…

Locally owned business tend to do business with locally owned businesses who tend to do business with locally owned businesses.

Page 19: Go Local   Why, What & How

And, so on…

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x3

and, so on…

Your money recirculates at least 3 times in the local economy when you choose locally-owned businesses.

Page 21: Go Local   Why, What & How

As an example, when you support Oliver’s Markets, you are also supporting over 70 local vendors.

Collectively that’s supporting 4,600 local jobs.

Page 22: Go Local   Why, What & How

The 10% ShiftA mere

10% shift in spending from non-locally based companies to locally based companies will result in millions of dollars pumped into the local economy and will create local jobs.

2005 study in San Francisco www.civiceconomics.com

Page 23: Go Local   Why, What & How
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A healthy local economy is diverse and considers all of the community building blocks. It also accounts for the long term impact of our choices on people and the planet in addition to bottom line profits.

Page 27: Go Local   Why, What & How

#4

GoLocal Programs

Page 28: Go Local   Why, What & How

We are continuing to build our membership now over 100 members.

This strengthens everyone in the GoLocal cooperative.

We are stronger when we work on common goals together.

Page 29: Go Local   Why, What & How

We are cultivating partnerships with the folks who are working hard on improving the quality of life in Sonoma County.

Page 30: Go Local   Why, What & How

Public Education

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Creating a common and

unifying brand

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Organizing focused campaigns & events

Page 33: Go Local   Why, What & How

Formalizing relationships & creating value through the GoLocal Rewards program

Page 34: Go Local   Why, What & How

Long term, our plan is to reinvest any surplus back into the community by incubating needed projects and businesses to make our economy stronger and more resilient.

Page 35: Go Local   Why, What & How

How Can You Help?

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#1

Spread the GoLocal word.

Tell your friends, family, neighbors & employees about the “Multiplier Effect”.

Remind them to GoLocal first because it does make a difference.

Page 37: Go Local   Why, What & How

#2

Get involved!

Volunteer for one of our teams.

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#3

Join the Sonoma County GoLocal Cooperative today www.golocal.coop

Page 39: Go Local   Why, What & How

Thank You!

The local economy is in your hands.

You do make a difference.

www.golocal.coop