go on a treasure hunt – where is the money? presenter: area directors 1
TRANSCRIPT
Go on a Treasure Hunt – Go on a Treasure Hunt – Where is the Where is the money? money?
Presenter: Area Directors
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Fundraising in Difficult Times
Keep enthusiasmStay visibleDiversify your funding sources Put your fundraising program under the
microscopeDon’t pull the plug-- but do slow downKeep up your marketing and PR
Team Activity
Form teams of five and list:
(1) What’s working and why (2) What’s not working and why
- 4 minutes -
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5 Steps of Donor Engagement
1. Getting to know the donor
2. Getting Involved
3. Financial Support
4. Access to their Network
5. A Major Gift
Team Activity
Share your success stories of donor engagement
Summarize for a 1-minute large group presentation
- 4 minutes -
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Baby Boomer Women and Cause Marketing
Stories of real people in difficult situations will trump the latest gadget for women
Women are ensemble players; think “we” not “me”
See themselves first as members of a community
Driven by empathy Interested in belonging
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Why Older Donors Matter
Seniors 65 + will grow to 1 in 5 by 2030 People 50 and over make up 24 % of US
population As of 2012 53% of US adults 65 + use the
internet or email 49% of seniors who are online in 2012 have
Face book accounts
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Team Activity
Describe how your plans for 2013-2014 will grow membership and increase fundraising
What resources do you need to be success?How can you help other clubs be successful?
- 4 minutes -
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Coin canistersPinupsPurchase-triggered donationsShopping dayFace book likes
Five Best Cause Marketing Programs for Local Nonprofits
Happy Treasure Hunting
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