nickborelli.com/tse18 go to choosing the right photos to ...€¦ · to tell your story 1. the...
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Choosing the right photos to tell your story
The Special EventJanuary 30, 2018
Go toNickBorelli.com/TSE18to interact with thispresentation!
Event Planner | Magnolia Bluebird EventsPhotographer | Imagelink Moving Pictures
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Choosing the right photos to tell your story
1. The difference between good and bad photos
2. What you need from your photographer
3. How to tell a story with your photos
4. 5 SEO tips to make these photos discoverable
Event Planner | Kristin Banta EventsPhotographer | Scott Clark Photo
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1. The difference between good and bad photos
The Good● Professional ● Visually arresting● Unique● Incredible lighting● 3 to 5 elements to “like”● Storytelling
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1. The difference between good and bad photos
The Good
● Look at highly engaged photos on Instagram!
● Resource: The Best Nine
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1. The difference between good and bad photos
The Bad● iPhone photo● Overly filtered ● No context setting● Too close● Watermark
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POP QUIZ
Which photo has the least likes?
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POP QUIZ
Which photo has the least likes?
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2. What you need from your photographer - plan ahead!
● Detail shots ● Empty room● Full room (with people!)● Food● Band● Dance floor ● Tablescapes● Bar● Place card table● Signage ● Lighting critical
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3. How to tell a story with your photos
● Include a compelling description
● What do you know that the viewer does not?
● Give context ● Give credit
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3. How to tell a story with your photos - Instagram
● Your instagram feed tells your story○ Who you are○ What you love○ How you communicate○ How you partner○ Your personality
● Think about○ Color flow○ Photography style○ Mix of events○ How you want your audience to
perceive you
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4. 5 SEO tips to make these photos discoverable
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1. Target local keywords
Yes: Stunning San Francisco Outdoor Wedding
No: Julie & Doug’s Wedding
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2. Write event descriptions
200+ wordsunique copyInclude keywords
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3. Describe and tag each photo
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4. Optimize for mobile
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5. Get authoritative link-backs
PlatformsDirectoriesPublications
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Optimizing your PartySlate profile
1. Upload a visually arresting cover photo
2. Post at least 9 full events with 20+ photos
3. Add SEO-friendly event titles and descriptions
4. Add a video5. PartySlate algorithm
rewards: sharing, saving, recent uploads
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Choosing the right photos to tell your story
The Special EventJanuary 30, 2018
Event Planner | Magnolia Bluebird EventsPhotographer | Imagelink Moving Pictures