APPENDIX B:GO TO MARKET

Running head:Go To Market 1

Brenda Parker-Johnson, Edna Johnson, Andrew Herber, Lori Sittner,

Landry M. De Souza, Liwen Huang

Community College Of Aurora

Introduction to Business 115-113

December 3, 2011

POSITIONING STATEMENT

2

We are proud to work for Empire Foods, Inc., Our philosophy is to be the world’s best beet-a-burger

retail store. Beet-a-burger patties is rated number one in the United States because we value our

customer service with the best flavor and quality of natural organic ingrediences.

Being the best means providing high nutritional spices, outstanding taste and juicy flavor to our

patties. We enjoy making our customers happy and satisfied wanting to come back for more.

TARGET MARKET

eeds:

We are responsible consumers and employees working hard to please our customers satisfaction every

day with products and services.

ur competition is knowing that” we are the best value competitors “in serving a wide varieties of

other brands patties.

ur motivator we work hard searching for new ideas in adding organic spices and serving the highest

quality brand of home grown burgers.

Our vision is to served over twenty billion, making it by the largest food service company in the

world.

THE APPEALING PRODUCT OF BEET-A-BURGER

1. Beet-a-burger: Ingrediences are made from fresh tomatoes, red beets, onion, and garlic all home

grown from our fertilized farm garden.

2. Our patties are made from tofu, vegan cheddar or vegan mozzarella cheese mixed with brussels

sprouts.

3. We use olive or sunflower oil, mixed with chili powder and kidney beans.

4. Our patties taste like a juicy filet mignon steak, smothered with Doritos cheese sauce and

Asparagus.

5. It appearances has a form of a star burger with low calories, soft texture, crispy and it taste better

than any other patty. Form just right.

COMPARING OUR BURGER WITH OTHERS

Beet-a-burger prices is higher than most of our other competitors, but our customers

are always smiling and don’t mind spending their money on our patties.

Our prices lead to better employees, service, food quality, and customers.

“How can we be the best regardless of what it costs.”(the saleslion.com)

We are clean, doing business with our customers. We want to make them feel good,

because we care to make our customer happy.(tripadvisor.co.uk)

MARKETING STATEMENT

Great Beet-a-burger, It a awesome Beet-a-burger, Delicious, Outstanding, It melts in your

mouth and not in your hand. “It is the Best Beet-a-burger ever!

REFERENCE:

hesaleslion.com

ripadvisor.co.uk

ww.wilsonweb.com