Go8 Advancement Directors

•Why is Advancement important?

•What are Go8 Advancement Directors doing?

•What have we learned?

What is Advancement?

•Advancement - alumni engagement (friend raising) and development (fundraising)

Carla Boeckman (Queensland) Robyn Brown (Adelaide) Jennifer Bott (UNSW) Tim Dolan (Sydney)

John Kearsey (Monash) Jenny Stephens (Melbourne) Campbell Thomson (UWA) Joan Uhr (ANU)

Why is it important?

•Alumni are central to the life of an institution

•Mutual benefits flow from meaningful alumni relationships

•Alumni act as lifelong ambassadors, they expand global links and alliances, volunteer their time e.g. mentor and networking, and contribute significant financial resources

Why is it important? (Cont.)Bradley Review

“Recommendation 39

That the Australian Government provide funds to match new philanthropic donations received in the sector as a means of stimulating an additional revenue stream from this source with the cost capped per institution, and in total at $200 million over three years”

[Not supported]

What are we doing?

•The Go8 Advancement Directors met for the first time in 2008

•Issues for discussion:

- Reporting standards/benchmarking

- Training

- Code of Practice

- Promoting philanthropy

What are we doing? (Cont.)• Reporting standards/benchmarking

- Office structures/resourcing

- Definition of alumni

- Reporting of donations/bequests

- reporting rules – CASE, Go8

Directors’ Research and CFOs

- survey/benchmarking tool – pilot late 2009

What are we doing? (Cont.)• Training

- Development for deans

“It’s hard to lead a cavalry charge if you think you look funny on a horse”

- Adlai Stevenson

What are we doing? (Cont.)•Code of practice for Australian university philanthropy

- Adopted by Go8 in 2000

- Reaffirmed by Go8 in 2008

- Outlines the rights of donors and the

responsibilities of universities

- Ensure that donors have confidence to

give to the university

What are we doing? (Cont.)• Promoting a culture of philanthropy

What have we learned?

• We can collaborate

- to share best practice

• We can promote

- a culture of giving

• We can make observation/comment

- effect of the Global Financial Crisis

Dow Jones Industrial Averageand Giving to Education: 1969 - 2006

69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7$0

$10

$20

$30

$40

$50Giving to Education (Billions: nominal $)

0

2

4

6

8

10

12

14DJIA (Thousands)

GIVING TO EDUC: NOMINAL $ Giving to Educ: Constant $2005 = 1

DJIA

ECONOMIC DOWNTURNS

Chart 1

Nelson C. Lees Marts & Lundy Mar 2008

Chart 4a

Avg % Campaign Growth Based on Nov 2007 Also: the Two Strongest and Two Weakest Growths for the Period Shown

Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-080

25

50Campaign Growth Based on Nov 2007

8

12

DJIA (1,000)

ALL 17 CAMPAIGNS WEAKEST (1)

WEAKEST (2)

STRONGEST (1)

STRONGEST (2)

DJIA

Start of Recession

%

%

9%

13%

25%

40%

49%

Chart 6

Avg Monthly Campaign Increase based on Nov 2007: Trend Lines

Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08$0

$25

$50

$75

$100 $ Millions

8

12

DJIA (1,000)

$1B (4 Campaigns) $1.1 - $1.9B (7 Campaigns) $2B+ (6 Campaigns) DJIA

Start of Recession

Some observations

•Fundraising is moving forward, but at a slower pace

•Big gifts are still being made – not everyone is affected the same way

•This is a time to nurture donor relationships

QUESTIONS ?