goal! how to score with "the new" email marketing
DESCRIPTION
Join us for this powerful webcast that will kick start your email marketing success! Learn how to integrate social and mobile...plus see how smart franchises are winning the email marketing game.TRANSCRIPT
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Lindsay Arndt Email Marke,ng Expert [email protected]
Goal! How to Score with The New Email Marketing
Email Marke2ng of the Past “The Old” Email
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• Fresh & New • No expecta,ons
• Popularity • Join the masses
• Experience • Be Involved
#TheNewEmail
• Knowledge • Big expecta,ons
• Drive • Beat the masses
• Dedica2on • Be the Best
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Email Marke2ng of Today “The New” Email
#TheNewEmail
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3 Things You’ll Learn Today
1) The Power of Integra2ng Email with Social & Mobile
2) How to use Data to Create Engaging Email Marke2ng
3) Understanding the Benefits Measurement
#TheNewEmail
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OLD EMAIL MARKETING
• The Forward • Connec,on: Family & Friends
• What do I get in return?
Email + Social Media
#TheNewEmail
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Email + Social Media NEW EMAIL MARKETING
• Social Share BuPons • Connec,on: Family, Friends, Customers,
Fans, Followers, etc.
• This is interes,ng! Take a Look!
#TheNewEmail
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Email + Social Media MVP
#TheNewEmail
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Share Offer
“Like” Op,on
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Email + Mobile OLD EMAIL MARKETING
• Desktop Viewing • No Smartphones = No Mobile Access
• Text & Clip Art
#TheNewEmail
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NEW EMAIL MARKETING
• Smartphones are Here!
• Text, Images, HTML, Flash…
Email + Mobile
#TheNewEmail
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Email + Mobile MVP
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Social Share BuPons
Personaliza,on
Offer
Large, Clickable Links Subject Line: Short & Sweet
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HALFTIME
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Email + Data OLD EMAIL MARKETING
• Collect & Send • Capture Email Address
• No Other Customer Data
• No Personaliza,on
• SPAM
#TheNewEmail
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NEW EMAIL MARKETING
• Targeted Messaging
• Customer Data
• Buying Behavior
• Customer History
• Geographic Loca,on
• Use of Personaliza,on
Email + Data
#TheNewEmail
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Email + Data MVP
#TheNewEmail
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Triggered Email Type: Welcome
Social Share
Personaliza,on
Offer
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Email + Measurement OLD EMAIL MARKETING
• Collect Minimal Stats
• Number Sent
• Number Opened
• CTR
#TheNewEmail
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#TheNewEmail
NEW EMAIL MARKETING
• Advanced Sta,s,cal Repor,ng
• Grade Past Performances
• Roadmap to Success
• Customer Engagement
Email + Measurement
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Email + Measurement MVP
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Offer
Offer
Social Share
Great Use of Data & Measurement
Targeted Subject Line
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Win with The NEW Email Marke2ng
• Social Sharing • Build Your Fan Base
• Mobile Op2miza2on • Get Pumped Up
• Data Collec2on • Prac,ce, Prac,ce, Prac,ce
• Measurement • Create Your Star,ng Line-‐up
#TheNewEmail
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Lindsay Arndt [email protected] Bluewaterbrand
Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
#TheNewEmail