GoalQuest® Overview Presentation

Emotional Commitment

“Human behavior stems from two sources,

knowledge and emotion”- Plato

Goal Setting“People who set

goals are much more likely to achieve”

- Dr. Edwin Locke

Focus

“My success is that I have focused in on a few things”

- Bill Gates

Research shows that there are three drivers

of lasting behavior change…

What is GoalQuest?

• BI’s patented* goal-setting system based on– extensive psychological research

– proven goal setting principles

– pay-for-growth performance design

– proprietary program database & guidelines

* GoalQuest is the only incentive design that has ever been awarded a US patent3

Unique Design Elements

• Participants self-select a personal goal– Personal baseline-related goals– Audience segmentation makes goals

relevant • All-or-nothing goal achievement• Focusing behavior– Short program duration (30-90 days)– Focused program target where possible– Frequent program communications

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Sample Audience Segmentation

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Stack-Ranked Q3 Sales by Rep

A participant’s baseline is their personal run rate

200 Award Points

600 Award Points

Baseline+ 12%

1,200 Award Points

Baseline+ 9%

Baseline+ 6%

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* Points never expire *Satisfaction guaranteed

Access to over 3.8 million award choices.

No other awards catalog gives a wider selection of awards or drives more engagement into the catalog

than BIW.

Merchandise390,000+ choices including electronics, kitchen gadgets, apparel, Great Deals, Real Deal and more.

TravelTravel concierge for travel packages & cruises, Marriott Hotel stays & hotel certificates

Event TicketsOver 2 million tickets to sporting events, concerts, theatre, & more.

Movie TicketsSelect from among 37,000 theater screens in the US.  No restrictions!.

Award Choices

GoalQuest as a Product

• Complete end-to-end product:– Program-specific website– Built-in communications plan– Progress reporting for authorized managers

GoalQuest login page GoalQuest flash communication8

Included and Billable Items

• Included items:– Program design– Website setup– Website hosting– Award brochures (if Award Points are the media)– Standard communications– Project management

• Items billed to the sponsor:– Award Points earned by participants– Actual postage for mailing the brochures if used– Any custom reports or communications

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Implementation Steps

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Simple implementationPrograms can be up and running in as little as

10 business days.

BIW sets up websiteSite configured with client

logo/program & award redemption options, Participants added to

database

10 days prior to launchBIW receives

corporate/program logo,Participant load/deposit file,

welcome & deposit email copy

Welcome emails sentParticipants receive welcome

email with URL and username & password

Participants login *Participants login to the

Website to read rules, view catalog & select a goal.

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GoalQuest Database Statistics

Goal Level 1 Goal Level 2 Goal Level 3

Selected Goals 33.2% 25.6% 41.2%

Achieved Goals 35.9% 38.2% 41.4%

Total Program Participants 925,926

% of Direct Channel (employees) Selecting a Goal 98.4%

% of Indirect Channel (non-employees) Selecting a Goal 86.1%

% of Participants Performance Exceeding Baseline 56.5%

These statistics are drawn from 715 completed GoalQuest programs as of February 15, 2014.

Standard Program Website

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Login Page:• Smart login• Recognizes group and Manager/non-manager• Allows for ‘forgotten’ password challenge

LOGO

Customer SiteGQ Demo Site

conway

GoalQuest Achieving Your Goals

®