goals make the election about our issues help women understand what’s at stake for them at the...
TRANSCRIPT
GOALS• Make the election about OUR
issues• Help women understand what’s at
stake for them at the ballot box• Increase women’s influence in
Congress• Increase our organization’s
influence in Congress
PrioritiesVOTER
TURNOUTELECTION ENGAGEMENT
SOCIAL MEDIA and PUBLIC RELATIONS
WHERE National Campaign with 15
Target States
TIMELINEVoter Registration Drives Now-DeadlineSocial Media Campaign Launch Now-ElectionVoter Guide & Voter Record Distribution August-ElectionFace-to-Face & Phone Canvassing August-ElectionGOTV Advertising August-ElectionELECTION DAY 2012 November 6
Who are Millennial Women?
• Confident, self-expressive, liberal, upbeat, and open to change
ACCESS TO BIRTH CONTROL; FAIR PAY• More ethnically and racially diverse
than older adults• Less religious• Less likely to have served in the
military
• On track to become the most educated generation in American history.
COLLEGE AFFORDABILITY• Their experience entering the
workforce is shaped by the Great Recession.
UNEMPLOYMENT (JOBS)• Adept with social media.
Who are Millennial Women?
Practical Ways to FindPotential Voters
TARGETING:
The Targeting ShortlistOR: Who are we looking for?
Millennial women who…•have voted, but not recently (drop-off voters)•are newly registered voters •you registered to vote (on YOUR list)•moved recently (and need to re-register)•are eligible to vote via absentee ballot
Finding Targets & Building Relationships
SEEK THEM OUTcampus outreach ∙ young professional groups ∙
the Internet ∙ and community events
AND/OR
BRING THEM TO YOUcocktails & convos ∙ the Internet ∙ other
networking events
AAUW vs. AAUW Action Fund
(or, “Staying out of Trouble”)
AAUW vs. AAUW Action Fund
(or, “Staying out of Trouble”)for simplicity…
Building Coalitions
Effective Cooperation Means:
•Respect “do unto thy allies…”
•Staying in touch“talk early, talk often”
•Sharing“don’t reinvent the town hall meeting”
Resources• Social Media: http://ourvote.tumblr.com/• Use the Woman to Woman manuals• Watch our webinars: coming soon!• http://www.aauwaction.org/