goals on every level
TRANSCRIPT
GOALS ON EVERY LEVELEnabling your team to become more productive
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ABOUT ME
Tom Sommer https://au.linkedin.com/in/leadintech
Engineering Manager @ Redbubble [email protected]
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PRESENTATION GOAL
Get 10% of the audience to set team
or individual goals and contact me
within 6 months with feedback.
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BENEFITS OF SETTING GOALS
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Focus Motivation
Engagement Performance
PERFORMANCE & GOALS
GOAL DIFFICULTY
PERF
ORMA
NCE
Source: https://wikispaces.psu.edu/display/PSYCH484/6.+Goal+Setting+Theory
SMART
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SMART
Specific
Measurable
Achievable
Relevant
Time Bound
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What, Why and How
Have we accomplished the goal?
Realistic & Attainable
Is it worthwhile?
Give it a target date
STEP-BY-STEP EXAMPLE
As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a
global brand.
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As the regional manager for Europe you should increase sales by 10% in your
area in 2016 by expanding our european branch to position us as a global brand.
S M A R T9
As the regional manager for Europe you should increase sales by 10% in your
area in 2016 by expanding our european branch to position us as a global brand.
S M A R T10
As the regional manager for Europe you should increase sales by 10% in your
area in 2016 by expanding our european branch to position us as a global brand.
S M A R T11
As the regional manager for Europe you should increase sales by 10% in your
area in 2016 by expanding our european branch to position us as a global brand.
S M A R T12
As the regional manager for Europe you should increase sales by 10% in your
area in 2016 by expanding our european branch to position us as a global brand.
S M A R T13
PROS & CONS
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Creates well
defined, crisp &
focused goals
Narrow Focus /
Tunnel Vision
FORD PINTO
Source: https://en.wikipedia.org/wiki/Ford_Pinto
LIMITATIONS OF GOAL SETTING
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Unethical
Behaviour
Limiting
Learning &
Creativity
Dissatisfaction
OBJECTIVE & KEY RESULTS
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OKR
• Objectives are ambitious and inspirational
• Key Results are measurable, they should be
easy to grade with a number
• OKRs should be difficult, not impossible
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REDBUBBLE STRUCTURE
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COMPANY
TEAM A TEAM C TEAM B
PERSON PERSON INDIVIDUAL PERSON PERSON INDIVIDUAL PERSON PERSON INDIVIDUAL
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COMPANY
Create a company of enduring valueby
Increasing our repeat business by XX%Getting XX% more visitors
CASCADING GOALS
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COMPANY
TEAM
PERSON PERSON INDIVIDUAL
Create a company of enduring value
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TEAM
Better understand our customers and reward them with individual relevance
by
Repeat Buyers +XX%Repeat Sales +XX%
CASCADING GOALS
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COMPANY
TEAM
PERSON PERSON INDIVIDUAL
Create a company of enduring value
Better understand our customers and reward them
with individual relevance
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INDIVIDUAL
Guide the team to deliver value consistently at a high pace
by
XX positive user facing changes
CASCADING GOALS
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COMPANY
TEAM
PERSON PERSON INDIVIDUAL
Create a company of enduring value
Make buyers come back and repeat
Guide the team to deliver value consistently at a
high pace
PROS & CONS
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Fosters
autonomy
Ambiguous
Scoring
Intent Statements
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INTENT STATEMENT
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Context
Why
Boundaries
My Intent
Success?
Actions
INTENT STATEMENTClimb Mount Everest
Public Exposure, Brand
Casualties, Cost, Time
Lead personally, Organiser
50% of the team on the top
Workout plan, Buy gear
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Context
Why
Boundaries
My Intent
Success?
Actions
PROS & CONS
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Clarify context
and boundaries
Goal is not the
outcome
FRAMEWORK COMPARISON
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Clear outcome Narrow FocusSMART
Autonomy FluffierOKR
Discussion No GoalIntent
Statement
GOALS BEST PRACTICES
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Meaning Metrics
Change Lead
Key Take-Aways
• Setting Goals can have many benefits
• Be aware of potential downsides
• Goals can be set on all levels
• Lean on Best Practices
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PRESENTATION GOAL REVIEW
Get 10% of the audience to set team
or individual goals and contact me
within 6 months with feedback.
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