Social Media: Time To Get In The Conversation

Alex Lawrence: Vice Provost – Weber State University

Twitter: @_AlexLawrence (underscore before my name)

LinkedIn: /AlexOnLinkedIn

Facebook: /AlexLawrence

Blog: StartupFlavor.com

Google+: Gplus.am/Alex

Street Cred – Social Media

51,000+ Twitter Followers (Top 5 in Utah) 5,000+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 3,000+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post

Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare

50M Users Put In Perspective

Facebook

iPod

Internet

Radio

0 2 4 6 8 10 12 14

Years

Twitter Stats

500M registered users Adding 500,000 new accounts per day 300 million unique visitors per month 200 million tweets per day 1.2 billion tweets per week Largest VC raise in history = $800M

Facebook Stats

850+ million active users (once a week) 50% log on once per day 130 friends 350 million active mobile users per month 1 billion people logged in at same time 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States

Instagram Stats

15 million users & 400 million photos uploaded in 18 months

80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 7 employees

Mobile Market Stats

Average teen sends 1500 texts per month 76% of all phone subscribers use texting 8 trillion texts sent in 2011 US -- 18% smartphone market In 2009, 44% in 2011 Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop

access

23% of Time Online (US) = Social Twitter and Facebook Users Under Age 35:

27% check status and post updates 10+ times per day

40% post updates while driving

30% use while on dates

64% post updates at work

Advertising $ Follow Eyeballs

1999 2009

Global Internet Ad Revenue

$55MM $106B

Ad Revenue Per User $9 $86

Global Internet Users

6MM 2.2B

How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing

with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself

Control Your Brand Or Someone Else Will

Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to

Mark Suster (iActionable intro) Hank Haney (golf tips from Tiger Woods coach) Robert Scoble (introduction to potential partner) Chad OchoCinco (cell phone number) CBR Venture Capitalist ($20M raise) Scott Anderson (Zion’s Bank CEO)

Convinced? Ok, At Least Try…

LinkedIn is a MUST 100% profile complete Use current photo Make sure everything is accurate Get recommendations Actively seek out connections in areas related to interests Investors, employers and partners will check you out here Paid account shows you who looks at your profile Keep it up to date IT IS YOUR RESUME

Activity Equals Influence

Either in or out Insincerity is obvious Listen to and talk about/with others Time – no quick fix, no quick results Encourage employees to be social, don’t block it! SEO value Rankings Clicks Customers

Suggestions and Tools

Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations

Suggestions and Tools

Tweetdeck (multi-network) NutshellMail (daily email summary) Bufferapp.com (scheduling content – FB/Twitter) Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster (analytics/suggestions)

Where and What?

Which networks don’t you like, know of or understand? FourSquare Facebook Twitter Youtube Instagram Tumblr Google+ Klout Others?

Takeaways

Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are

there The great equalizer – influencers can be you You will need to use it for most businesses

Remember This…

“Realize that the social media success equation isn’t big moves on the chess board, it’s little moves, made every day that eventually add up to a major shift.” -Jay Baer