goeland ecommerce
DESCRIPTION
Analyse du site d'e-commerce Goéland.fr dans le cadre de mon cours d'e-commerce.TRANSCRIPT
![Page 1: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/1.jpg)
Cours de E-commerce
Claire Cardona
Analyse du site
ISE – 2010-2011- Mr Vansnick
![Page 2: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/2.jpg)
CotationCotationAssortiment /5Aspects sociaux /10Contact /15Ergonomie /15Apparence /15Offres et promos /20Livraison /20Paiement /20
Total /120
![Page 3: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/3.jpg)
AssortimentAssortiment
![Page 4: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/4.jpg)
![Page 5: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/5.jpg)
![Page 6: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/6.jpg)
![Page 7: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/7.jpg)
![Page 8: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/8.jpg)
Largeur et profondeur:Ensemble en un coup d’œilListe déroulanteTaille/ Couleur/ MarquePromosCatégorieAgrandissement
Taille de la police d’écriture
4.5/5
![Page 9: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/9.jpg)
Aspects sociauxAspects sociaux
![Page 10: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/10.jpg)
![Page 11: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/11.jpg)
Présence du groupe FacebookLiens partage pour Twitter,
Facebook, Myspace, bien situés
Groupe pas en évidenceIcônes partage trop petit
7/10
![Page 12: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/12.jpg)
ContactContact
![Page 13: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/13.jpg)
![Page 14: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/14.jpg)
Numéro de téléphoneFormulaire
Pas de chatPas de Call BackConditions générales de
ventePas de coordonnées légales
05/15
![Page 15: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/15.jpg)
ErgonomieErgonomieIncitationIncitation
![Page 16: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/16.jpg)
LisibilitéLisibilité
![Page 17: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/17.jpg)
Distinction 2 itemsDistinction 2 items
![Page 18: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/18.jpg)
Feed back directFeed back direct
![Page 19: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/19.jpg)
Contrôle utilisateurContrôle utilisateur
![Page 20: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/20.jpg)
![Page 21: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/21.jpg)
ConcisionConcision
![Page 22: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/22.jpg)
Gestion des erreursGestion des erreurs
![Page 23: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/23.jpg)
![Page 24: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/24.jpg)
SignifianceSignifiance
![Page 25: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/25.jpg)
![Page 26: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/26.jpg)
LisibilitéDistinction entre 2 itemsContrôle utilisateurConcision
IncitationFeed back directGestion des erreursAdaptabilitéCohérenceSignifiance
7/15
![Page 27: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/27.jpg)
ApparenceApparence
![Page 28: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/28.jpg)
Cohérence avec la cibleItems clairement différenciés
Encombré page d’accueilEn tête encombréePetite police pour les catégoriesInfos importantes en bas en
petit
8/15
![Page 29: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/29.jpg)
Offres et promosOffres et promos
![Page 30: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/30.jpg)
![Page 31: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/31.jpg)
Cross SallingCross Salling
![Page 32: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/32.jpg)
Promos affichées sur le siteCode de réduction-couponsCross salling
Compte twitter/ Facebook avec réductions
Bon d’achat pour prochain achat
15/20
![Page 33: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/33.jpg)
LivraisonLivraison
![Page 34: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/34.jpg)
Coût de la livraisonCoût de la livraison
![Page 35: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/35.jpg)
Délai de la commandeDélai de la commande
![Page 36: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/36.jpg)
Suivi de commandeSuivi de commande
![Page 37: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/37.jpg)
Destination internationalDestination international
![Page 38: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/38.jpg)
Choix de l’adresse de Choix de l’adresse de livraisonlivraison
![Page 39: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/39.jpg)
DélaisCoûtModeSuivi de commandeDestinations (international)2 adresses de livraison
17/20
![Page 40: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/40.jpg)
PaiementPaiementDifférents modesDifférents modes
![Page 41: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/41.jpg)
Conditions générales de Conditions générales de ventesventes
![Page 42: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/42.jpg)
PlusieursSécurisésLabel (société générale)
Pas visibleDernière étape achatVISA pas montré clairementPas de reprise/retourTout dans les conditions
générales de ventes
8/20
![Page 43: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/43.jpg)
TotalTotalAssortiment 4.5/5Aspects sociaux 7/10Contact 5/15Ergonomie 7/15Apparence 8/15Offres et promos 15/20Livraison 17/20Paiement 8/20
Total 71.5/12011.9/20
![Page 44: Goeland ecommerce](https://reader035.vdocuments.net/reader035/viewer/2022062319/5586e513d8b42a79798b45a3/html5/thumbnails/44.jpg)
ConclusionConclusion
TransparenceClartéSAVRéseaux sociaux