Going Beyond Email: Internal Communication Lessons Learned in Healthcare

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OUR SPEAKERS

#EngageU

Libby MitchellSocial Media Manager

University of Utah Health Sciences

Nicole AlvinoCo-Founder and Chief Strategy Officer

SocialChorus

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HAVE A QUESTION?

Use the hashtag#EngageU

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2016 Survey of more than 300 HR and Communications Professionals

#EngageU

Background

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UNIVERSITY OF UTAH HEALTH CARE AND HEALTH SCIENCES

• 16,000 employees expanded over several divisions•Variety of professional environments: research, clinical, academic

• Needed to reach all employees however they consume information•Both desktop and mobile availability

• No one had time read all this great content •Between 5-10 official websites publishing content daily •At least two press mentions daily•More than 50 official social media accounts

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AUDIENCES

Communicate with several different audiences on a daily basis including:• Hospitals and clinics• Clinics far from main campus• Researchers in labs• Community partners• Leadership team• Faculty and Staff members

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What challenges do you face as a communicator?

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COMMUNICATION CHALLENGES

• Reach • Can produce great content but employees need to see it • Employees are always time strapped

• Email fatigue•Many don’t check email on a daily basis•Hitting delete is a popular option

• Different communications preferences •Clinical setting: intranet •Students and faculty: social media •Researchers: email

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COMMUNICATION CHALLENGES

• Lack of personalization or targeting• Comms were ‘one size fits all’; employee base not• Information would get lost or glossed over• Some divisions felt overlooked or orphaned

• Low intranet adoption•Not available for all who may be interested•Difficulty locating information, poor search function•Content could not be shared across social platforms due to firewall

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How was Health Care and Health Sciences keeping employees

informed?

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COMMUNICATION METHODS

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What were you looking for in a solution?

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FINDING A SOLUTION

• Employee engagement and connecting with all employees was main focus

• Platform is easy to use from admin and employee perspective • Posting content is simple and intuitive • Sharing is one click

• One stop shop for all content employees need to know •Easily and quickly browsable•Customized feeds based on field and interests

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How did you introduce U Health Share internally?

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INTERNAL LAUNCH

• Launched March 2016• Lots of leg work – no central IT department • Went to any and all meetings

• Tell employees to get their phone or laptop and would help them sign up on the spot

• PowerPoint slides • Mass email communication around launch

• Monitored email sends• Use email to encourage employees to download platform and

begin using

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INTERNAL TRAINING AND ADOPTION

• Offered any kind of help and tech support

• Self solved problems to drive success of the program

• Encouraged downloads through contests• Ipad giveaway• Other giveaways for social

sharing

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What goals do you have for the program?

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GOALS

• Employee engagement and awareness main goal

• Empower employees to share stories and company updates on social

• Would like employees to submit content around their department activities and events

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CONTENT: 1 ADMIN AND 7 CONTENT CHANNELS

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Employee Spotlights

Engagement Survey

Company highlights

Company sponsored programs

Early Learnings and Best Practices for Publishing

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USE CASES AND BEST PRACTICES

Program Management learnings• Higher levels of employee

engagement after push notifications are sent

• Publish at least five pieces of content a day

• Highlight at least two pieces of content a day

Content learnings•US Olympic Committee partner announcement – high sharing levels •Zika Virus content and information

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BENEFITS OF U HEALTH SHARE

•One stop shop for everything employees need to know

•U Health Share is accessible anytime and anyplace

•Content is personalized based on what they are interested in and employees can also see what’s going on in other departments

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What’s in store for the future of U Health Share?

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WHAT’S NEXT

• Goal to get more employees involved to drive consistent engagement • More downloads and new users • More content submissions from users

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CHALLENGES WITH CURRENT COMMUNICATION METHODS

• Employees are not happy with the format in which they are receiving important information

• Overall there is a low degree of engagement among employees

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2016 Survey of more than 300 HR and Communications Professionals

SOCIALCHORUS IS AN EMPLOYEE COMMUNICATIONS PLATFORM FOR COMPLEX, DISTRIBUTED WORKFORCES.

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WE HELP HR AND COMMUNICATIONS LEADERS REACH EVERY EMPLOYEE IN THE ORGANIZATION WITH THE NEWS AND INFORMATION THEY NEED TO THRIVE.

• Corporate news• HR announcements• Company newsletters• Company social newsfeeds• Industry newsfeeds• Training video• Employee spotlight• Office events• Surveys• Compliance information

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HOW SOCIALCHORUS HELPS COMMUNICATORS OVERCOME THESE CHALLENGES

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ALREADY, 9 OF THE FORTUNE 50 HAVE PARTNERED WITH US SO THEIR EMPLOYEES CAN THRIVE.

5.5M 160+ 19Employees in SocialChorus-

powered networksBranded mobile apps

deployed to app storesOf the Fortune 200 companies

are customers

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INTERESTED IN LEARNING MORE?

Download our EbookThe Technology Gap in Corporate Communicationshttp://bit.ly/technologygap

Request a Customized Demo

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Next #EngageU Webinar:State of the Art Communication - Does your Internal Communication Measure Up? Wednesday August 1711 AM PT/ 2 PM EThttp://bit.ly/ROIWEBINAR

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Thank You!