Kogama - Going Global

Growing Games 14

Me...

● Caspar Strandbygaard● CEO, co-founder, programmer, data analyst● Multiverse ApS is my 2nd start-up● Previous: programmer, executive, middle-

management, musician, sound engineer

Multiverse ApS and Kogama

● Multiverse ApS est 2011 - funded by CAPNOVA

● Kogama is a platform for user-generated games

● ...and a multi-player game-maker tool● Taget demographics: 8-14 y.o., 75% male

Kogama - DIY launch

● Silent launch after 1 year of development● Bought 10k users (~70 cent per user)● Approx 50% stayed● High k-factor brought in lots of new players● (k-factor dropping when volume grows!)

Kogama - launch in Brazil

● Met with Click Jogos at GamesCom 2012● Launched in BR May 2013 (10 months later)● Great experience - lot’s of fun● 2 month test to see how users reacted…

Kogama - Global Deal

● BR case made Spil Games aware that we existed

● Spil Games and Click Jogos became partners Dec 2013

● World-wide (except Asia) distrbution deal● 50/50 rev-share

Kogama - Global Launch

● First Russia and Poland...test countries● After initial hick-ups, 2-3 countries per week● Marketed in approx 20 countries● Mini-games added 10+ countries● Virality (youtube!) added 10+ more countries

Kogama - Current Status

● >1 mill games published by users● Top-1 game played >6 mill times● 6 mill page-views per day● 150k hours played per day● ~250k unique daily visitors● ~3m unique monthly visitors● Localized to 16 languages so far

Kogama - Top-10 Countires

1. Brazil2. Poland3. Russia4. US5. Argentina6. France7. Mexico8. Peru9. Ukraine10.Turkey

Challenges...

● Each news-post should be translated● Tutorial videos in English = lot’s of support tickets● Bank holidays and vacations not the same ● Each new feature must be translated = longer release

cycle● Multi-lingual user-base requires multi-lingual team!● Prices adjusted per country (McDonalds index)● Ad revenue vary A LOT per country● CVR vary per country