going global...and saving money swisher
TRANSCRIPT
Going Global . . . and Saving Money
How Structured Content Saves Time, SavesMoney and Improves Translation Quality
Val Swisher, CEOContent Rules, Inc.
contentrules.com@ContentRulesInc
YOUR CUSTOMERS VALUECONTENT. WE DO, TOO.
At Content Rules, we combinestrategy, optimization, and
development to maximize theeffectiveness of your content and
meet your business needs.
www.contentrules.com
Today, we're going to talk abouthow to improve quality and savemoney on translation.
Let's start with some statistics.
$40 Billion6.5 - 7.5% 95%
TranslationMarket
ConsumersOutsideof U.S.
AnnualGrowth
GALA Common SenseAdvisory
U.S. Chamber ofCommerce
1. Structured Authoring
2. Terminology Management
3. Translation Memory
Structured Authoring
and the
Translation Process
Increased amount of time (and expense) for file handlingPotential for already-translated content to be re-translatedPotential for already-translated content to back to reviewersDesktop publishing for each version in each language
Less content to handle and manageLess likely to change already-translated contentSaves time, reduces churnSaves money
Saves moneySaves timePublish to multiple devicesReuse translations in multiple deliverables
Eliminate Desktop Publishing
TerminologyManagement
TranslationMemory
StructuredAuthoring
Why Manage
Terminology?
OK
Press
Tap
Click
Select
Click OKClick on OKClick the OK buttonClick on the OK buttonClick the buttonClick on the button
Press OKPress on OKPress the OK buttonPress on the OK buttonPress the buttonPress on the button
Tap OKTap on OKTap the OK buttonTap on the OK buttonTap the buttonTap on the button
DogMuttCaninePoochPuppy
Terminology
Terminology
Walk the dog
Feed the dog
Brush the dog
dog
chien
Hund
perro
What is Translation
Memory?
Translation Units
TranslationMemory
dog
chien
perro
Hund
Walk the dog Mit dem Hund ausgehen
Feed the dog Den Hund füttern
Brush the dog Den Hund bürsten
StructuredContent
TranslationMemory
TerminologyManagement
Write once, use manyTranslate once, use many
Say the same thing,the same way,every time you say it
Use already-translatedterms in your sourcecontent
