going social differently!

23
Teacher’s India Going Social Differently

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Page 1: Going Social Differently!

Teacher’s India

Going Social Differently

Page 2: Going Social Differently!
Page 3: Going Social Differently!

Why Social Media?

Page 4: Going Social Differently!

When we began…

Page 5: Going Social Differently!

What do we talk about?Engaging the Target Audience

Page 6: Going Social Differently!

Category-specific notes

Tasting notes

Brand History

CocktailsProduct-specific

notes

Responsib

le

Drinking

Page 7: Going Social Differently!

Category-specific notes

Tasting notes

Brand History

CocktailsProduct-specific

notes

Parties

Event Associations

Responsib

le

Drinking

Page 8: Going Social Differently!

Category-specific notes

Tasting notes

Brand History

CocktailsProduct-specific

notes

Parties

Event Associations

Us Them

Responsib

le

Drinking

Page 9: Going Social Differently!

Category-specific notes

Tasting notes

Brand History

CocktailsProduct-specific

notes

Parties

Event Associations

Us Them

Responsib

le

Drinking

Page 10: Going Social Differently!

Are we on the right track?

How often should we change subjects/themes?

How much should we talk about events?

When’s the right time to post?

How much is too much?

What’s the right tone to address Fans?

How’re the Fans going to react?

How many posts per day?

Page 11: Going Social Differently!

How often should we change subjects/themes?

When’s the right time to post?

What’s the right tone to address Fans?

There’s no way to know for sure

How’re the Fans going to react?

How many posts per day?

Are we on the right track?

How much should we talk about events?

How much is too much?

Page 12: Going Social Differently!

3065 Impressions1.27% Feedback

Page 13: Going Social Differently!

5020 Impressions2.25% Feedback

Page 14: Going Social Differently!
Page 15: Going Social Differently!
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August 2010

Page 19: Going Social Differently!
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Teacher’s India today1,35,000+ Fans in 7

months

One of the highest user-

bases among Scotch

pages in India

Consistently high

engagement &

Impression ratio

Page 21: Going Social Differently!

And on

Twitter…

Contagious

Conversations

Page 22: Going Social Differently!

What We’ve Learnt So Far…

1. Be Relevant, Stay

Relevant

2. Analyze, Learn &

Implement

3. Build A Social Path

Page 23: Going Social Differently!

Thank you for your time

Shilpa PuriVice President, Publicis Modem