going social to get local: how to engage your community with social media
DESCRIPTION
Many of us now know the nuts and bolts of how to use Facebook and Twitter. But how do you take that to the next level by engaging your customer base? The social media team at Lawrence Public Library (KS) shares concrete tips and examples of how we've used Twitter, Facebook and other social media to leverage our local community and build a loyal base of 6000 local fans and followers. (Presented at: State Library of Kansas "Library as Community Center" webinar, March 2012; Kansas Library Association Annual Conference, April 2012; NEKLS Technology and Innovation Day, August 2012)TRANSCRIPT
GOING SOCIAL
TO GET LOCAL
Susan BrownRachel Smalter Hall
Jennifer Cook
How to engage YOUR COMMUNITY with SOCIAL MEDIA
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G? ∙ 2800 Twitter followers
∙ 50-100 RTs /@mentions per week ∙ 460 RTs for our most popular post
HO
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SOCIAL MEDIA TEAM
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA FANS
ENGAGING OUR BASE
• WE TALK ABOUT OTHER PEOPLE, NOT JUST OURSELVES
• WE TALK ABOUT WHAT’S HAPPENING IN OUR COMMUNITY
• WE GO OUT INTO OUR COMMUNITY
• WE GIVE OUR FANS BACKSTAGE PASSES
ENGAGING OUR BASE
• WE GET PERSONAL
• WE MIND OUR MANNERS
• WE LIKE BASKETBALL, CATS, PBR, AND TATTOOS
• OUR COMMUNITY DOES, TOO
• EVERYBODY LOVES BOOKS & READING
Twitter School
• @ = “mention” (@lawrencelibrary)• # = hashtag (#techday)• RT = “Re-Tweet” (RT @heatherbraum)
• MT = “Modified Tweet” (MT @bananasuit)
Tweeting About Books, Music & Movies Lawrence Loves
Tweeting About #todayinhistory
Tweeting About #lawrenceblogs
Tweeting About What’s Hot in Lawrence
Live-Tweeting Events
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Tweeting With Lawrence Authors
Tweeting with Lawrence Businesses
Tweeting With Local Press1
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Blurring Boundaries: Meet Our Staff
Rachel, Adult Programs:
Rebecca, Youth Services:
Tricia, Tech Services:
William, Adult Services:
Dan, Acquisitions:
Kevin, Interlibrary Loan:
Molly, Teen Zone:
What They’re Saying About Us
Share your Story
Summer reading finishers
Stories of library life… Lego Narnia
Numbers!
Meet Brad!
Event pics!
Get into the community (for real)
Get Caught Reading Month
Show our presence at local eventsSidewalk Sale
Liberty Hall turns 100
World Book Night
Highlight partnerships and local businesses
Tag and share posts and they’ll do the same
Audio Reader, Liberty Hall and many more
Engage community by promoting others
Tap into local excitement!
-Victor Continental show
Victor!
-Little Free Library in Lawrence- now we might hold our own workshops
Find out what your community likes through “likes”
Post what your community “likes”, let go of the sleepers
Lawrence loves cats!
Further engage by turning “likes” into programs and services
Bring what resonates online into the library
“Interact with people, or risk becoming irrelevant.”“Interact with people, or risk becoming irrelevant.”
Ask questions to provide a community forum
Fill-in-the-blank Vs.
Readers’ Advisory
Have fun!
Cats and… Interact with your newsfeed
Community Love
“this is my kinda library”
Community Love
WHAT DOES IT TAKE?
• ORGANIZATION
• DEDICATION
• TEAMWORK
• TIME
• TRUST
WHAT DO WE GET?
• HIGH PROFILE IN OUR COMMUNITY
• PROGRAMS & PARTNERSHIPS
• DIRECT LINE OF COMMUNICATION
• UNSOLICITED, PUBLIC PRAISE
WE HAVE A LOT OF FUN!
ROCK CHALK
!