going social with crm: how social media is turning sales upside down
Post on 14-Sep-2014
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DESCRIPTION
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.Understanding the role social media and social networking play in this new dynamic is paramount to your future success as sales professionals, marketers, and corporations. In this fast-paced keynote presentation Shane Gibson co-author of Sociable! will share with you: * The new rules of engagement in sales and marketing * Prospecting 2.0: How to use Social Media to connect, attract and grow profitable clients opportunities. * 5 Reasons not to let sales people post content and 10 reasons why you should. * The top social media and networking tools for sales organizationsTRANSCRIPT
Going Social with CRM: How Social Media is Turning Sales Upside Down
With Shane Gibson Co-author Sociable!
Chief Social Officer – Socialized! Ltd
Please Feel Free to Tweet
#SCRM
@ShaneGibson
#CDCGalaxy
“I think that’s going to break.”
“The Customer Owns Your Brand”
600 Million
100 Million
100 Million updates/day
1Billion views/day
Social media marketing is about
LISTENING
LISTENINGhttp://Search.twitter.com
http://Google.com/alerts
http://Blogsearch.google.com
http://facebook.com/search
http://www.linkedin.com/signal/
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#SCRM Rules of Engagement
Being
#SCRM = Smart Engagement
SCRM
SocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 view
SCRM
ConversationChannels
Monitoring
How to win
• Realize that marketing/sales is a conversation
• Monitor and respond in real-time• Get social with a tool like Pivotal SCRM• Socialize your entire business and get
ready for Web 3.0 and Customer 3.0
ClosingBigger.netSocialized.me/cdcgalaxy Twitter.com/[email protected]