going viral with animated explanations

Viral Video Content Marketing

Going viral with Video


Timo MoutonOnline Marketing Manager Explania@stimorolthy

www.explania.comwww.twitter.com/explaniawww.facebook.com/explania

http://www.explania.com/

http://www.twitter.com/explania

http://www.facebook.com/explania


Agenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study


Why focus on Video?Too much dataPeople are busy and impatientShort attention spansInteractive


Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video

http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/




Video is driving Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain videoSEO! 53 times more likely to drive a first page result than traditional SEO

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

http://www.reelseo.com/video-xml-sitemaps-video/


http://gigaom.com/video/facebook-2b-videos-viewed-per-month/



Video is driving Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos watched each month

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/






How long is a link alive?

http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/

http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay



Joe Pulizzihttp://www.junta42.com/

http://www.junta42.com/


“Regardless of what business you’re in, you’re really in the content business.”

Gary Vaynerchuk


So…


The King is Back!


6 rules of Content Marketing

Non PromotionalRelevant to Target AudienceRelevant to your CompanyClose a GapWell-MadeGive Proof

Source: http://www.youtube.com/watch?v=UDvan57wGXc

http://www.youtube.com/watch?v=UDvan57wGXc


When do people share content?

EntertainmentFunWeird stuffAmazing

InformationRelevance

ValueInteresting


How to go viral?


Embedding: Viral Spreading


A few Tips & Tricks

Use all your channelsEnable sharingMap your Ecosystem


Advertiser Visibility and CTA


Case Study: Edenred Ecocheques


Embedding Viral


Some Statistics (Edenred - 2010):

Embeds NL: 92Embeds FR: 46Loads NL: 201.778Loads FR: 75.524Views: 50% of loads


ROI?CTR NL: 11%CTR FR: 14%Target Group


About UsMultimedia company specialized in animated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages


They trust us


Thank you!Questions?

[email protected]@stimorolthy

@explania

going viral with animated explanations

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