going viral with facebook applications

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www.42inception.com Going Viral with Facebook Applications

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Hope you enjoy this deck on Going Viral With Facebook Applications'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

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Page 1: Going Viral With Facebook Applications

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Going Viral with Facebook Applications

Page 2: Going Viral With Facebook Applications

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Virality

Page 3: Going Viral With Facebook Applications

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A Few Examples

• Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat

– Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period.

• Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012.

Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa

Page 4: Going Viral With Facebook Applications

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A Few More Examples

• Howzat Cricket has close to 1M monthly active users from Facebook.

• Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010.

Sources: http://bit.ly/dKJPWL

Page 5: Going Viral With Facebook Applications

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Open Graph Verb & Noun

Page 6: Going Viral With Facebook Applications

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The User Permission

Page 7: Going Viral With Facebook Applications

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The User Activity

Page 8: Going Viral With Facebook Applications

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Activity on User’s Timeline

Page 9: Going Viral With Facebook Applications

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Viral Loop

1. Permission

2. User Activity

3. Publish

4. Word of Mouth

Page 10: Going Viral With Facebook Applications

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Example: SocialCam

Permission

User Activity

Publish

Simulated Word of Mouth

Page 11: Going Viral With Facebook Applications

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Action Links: Viral Loop on Steroid

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More Examples of Action Links

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Going Viral for eCommerce

Want, Love, Bookmark as verbs

Page 14: Going Viral With Facebook Applications

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Payvment

Source: http://bit.ly/V9lI22

Page 15: Going Viral With Facebook Applications

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SneakPeeq

Source: http://bit.ly/V9lI22

Page 16: Going Viral With Facebook Applications

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Rule #1 of Publishing Activity

Think of Actions that Users can potentially take on your Site.

Get Creative. Invent Actions.

Page 17: Going Viral With Facebook Applications

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Rule #2 of Publishing Activity

Don’t make a person look stupid in front of his/her peers.

Page 18: Going Viral With Facebook Applications

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Rule #3 of Publishing Activity

Provide a Compelling Reason for Activity Viewers to Click on the Activity.

Page 19: Going Viral With Facebook Applications

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Leverage Digital Marketing for Incredible Growth?

Our Training is a click away!

www.42inception.com