gold of brazil
DESCRIPTION
Report,news,jewelryTRANSCRIPT
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GOLD OF BRAZIL“New Russian Style 2012”
11th International exhibition of jewelry and watches brandsMay 30th – June 3rd 2012
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
On the threshold of a new summer season one of the main jewelry events of Moscow took place – the exhibition “New Russian Style 2012”.
Traditionally the exhibition passed on the terri-tory of the largest exhibition complex in Russia – the All-Russia Exhibition Center (VVC).
The exposition was located in two halls of the most modern and technically equipped pavilion on the All-Russia Exhibition Centre territory – Pa-vilion 75 and occupied 24 800 sq.m., where 559 exhibitors demonstrated their last collections.
28 559 persons visited the exhibition, 6 603 of which are trade experts.
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It’s a nature time
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
Today our life is full of important changes indicating a continuous process of development in world space.
This ongoing metamorphosis involves creation of new values in the society based on the natural behavior pattern. In this context we observe the return of humanism with inherent in it cultural and moral development combined with gentleness and humanity.
That’s why today a universal definition of the word NATURE as a global tendency is actual more than ever. It is based on a sense of “primordiality” as deep essence of things.
The main influences come from the primary life, from the world of the nature and its sources. This is reflected in a new collection from the leading jewelry designers of Brazil under the common name NATURE. They derive inspiration in the unique nature manifestations, in paints, textures and shapes - in their natural beauty. They experiment and create jewelry that combines expressive volumes and lightness, admiration of the beauty of light and shadow play, unusual soft textures, asymmetrical and fluid shapes.
It’s a nature timeTranslated from English the word “NATURE” means nature, naturalness, essence.
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
EXHIBITION STAND
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
The company GOLD OF BRAZIL, exclusive representative of Brazilian jewelry brands in Russia and Kazakhstan, occupied the central place in Hall B of Pavilion 75 on an open from all directions stand of 90 sq. m total area.
location
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design
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
this fact blank walls of the closed space of the stand gain transparency and lightness. The frontal space of the stand with show-windows is partially shielded with an openwork bionic construction flowing from the ceiling to the pier. With-out interfering to communicate with visitors such decision allowed creating the effect of presence.
Abstraction and refinement, lightness and originality, sim-plicity and harmony. Design of Gold of Brazil open from all directions stand was based on these very concepts.
The main idea of external design of the stand is an original and organic reading of the nature theme. The refine color gamut taking its sources in tonalities of the main image, powerful and active images of the collection are framed with openwork double crossed surfaces. In bionic motives of the pattern it’s easy to discern interlaced branches and due to
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exterior
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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reportage
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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reportage
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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The internal working space was planned in the way to help all the employees and guests to feel comfortable on the stand. The main color gamut is successfully combined with dark furniture and a light floor.
Pictures on the walls and a floristic composition at the en-trance harmoniously supplement large forms of the space and make the image complete.
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
interior
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interior
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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interior
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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interior
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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interiorimage show windows
Enchevetre bracelet, Stravaganza earrings and Vortex ring, Manoel Bernardes.
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
Poli necklace, Manoel Bernardes.
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Roses earrings, Power ring, Belo Horizonte necklace, Discs earrings and Copacabana ring, Manoel Bernardes.
interior image show windows
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
Organic necklace and Organic bracelet, Manoel Bernardes.
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exteriorimage show windows
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Vianna Brasil jewelry.
exterior image show windows
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Vianna Brasil jewelry.
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Forum Romano and Vancox jewelry.
exterior image show windows
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Denoir jewelry.
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Vianna Brasil jewelry.
exterior image show windows
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FR Hueb jewelry.
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Manoel Bernardes jewelry.
exterior image show windows
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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exterior image show windows
Brumani jewelry.
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Vianna Brasil jewelry.
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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exterior image show windows
Vianna Brasil jewelry.
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Vianna Brasil jewelry.
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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ADVERTISING CAMPAIGNMANOEL BERNARDES images were used for all formats of advertising campaign
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before the exhibitionADVERTISING CAMPAIGN
GOLD OF BRAZIL E-announcement for Internet-mailing to wholesale and retail clients (including potential).
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
GOLD OF BRAZIL E-invitation with link to the conceptual video for Internet mailing to wholesale and retail clients (including potential).
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
GOLD OF BRAZIL printed invitation ticket for courier-mailing to wholesale and retail clients (including potential).
It is a two-sided card in a special folder with cutting patterns.
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Advertising module of the exhibition on the page in the magazines.
“Moda Topical” May-June 2012 (circulation – 60.000 copies)
“Happy Wedding” May-June 2012 (circulation – 42.000 copies)
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Advertising module of the exhibition on the half page in the magazines.
“Afisha” 7-20 May 2012 (circulation – 84.300 copies)
“Afisha” 21 May – 3 June 2012 (circulation – 84.300 copies)
“International Millionaire” May-June 2012 (circulation – 35.000 copies)
“Ideal Wedding” May-June 2012 (circulation – 15.000 copies)
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Advertising module of the exhibition on the city medium 1,4 m x 3 m (1 piece).
city mediums
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Advertising module of the exhibition on the city medium 1,8 m x 1,75 m (500 pieces).
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Advertising module of the exhibition on the city medium 6 m x 3 m (5 pieces).
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Advertising module of the exhibition on the metro medium 1,8 m x 1,2 m (16 pieces).
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
metro mediums
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ADVERTISING CAMPAIGNduring the exhibition
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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VIP-invitation ticket to the exhibition (number of copies – 10.000).
Invitation ticket to the exhibition (number of copies – 100.000).
Invitation ticket to the exhibition (number of copies – 5.000).
GOLD OF BRAZIL two-sided card for notes (number of copies – 100).
GOLD OF BRAZIL advertising module on the badge of visitor-expert at the exhibition (number of copies– 10.000).
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GOLD OF BRAZIL advertising module in the catalogue of the exhibition “Fashion Seasons” (circulation – 10.000 copies).
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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GOLD OF BRAZIL article “It’s a nature time” on the double page in the guide-magazine of the exhibition “The Best Jewelry of Russia” (circulation – 155.000 copies).
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GOLD OF BRAZIL advertising module on the first cover of the guide-magazine of the exhibition “The Best Jewelry of Russia” (circulation – 155.000 copies).
GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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GOLD OF BRAZIL advertising module on the banner (4 m x 7,5 m) on the facade of Pavilion 75 to the right of entrance.
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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Advertising module of the exhibition on the medium 6 m х 3 m (1 piece) at All-Russian Exhibition Center territory.
Advertising module of the exhibition on the medium 7 m х 7 m (1 piece) at All-Russian Exhibition Center territory.
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
GOLD OF BRAZIL media kit (number of copies – 50); the Brazilian jewelry brands images and jewelry images were used.
It is a disk in a special folder with materials for advertising publications.
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after the exhibitionADVERTISING CAMPAIGN
GOLD OF BRAZIL E-Thank You card for Internet-mailing to wholesale and retail clients (who visited the stand).
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
SUMMARY TABLE ON ADVERTISING CAMPAIGN OF THE EXHIBITION «NEW RUSSIAN STYLE 2012»
DESCRIPTION USED IMAGE(S) COMMENTS FORMAT / SIZE QUANTITY
BEFORE THE EXHIBITION
GOLD OF BRAZIL E-announcement
GOLD OF BRAZIL by MANOEL BERNARDES
Internet-mailing card for all wholesale and retail clients (including potential)
GOLD OF BRAZIL E-invitation
GOLD OF BRAZIL by MANOEL BERNARDES
Internet-mailing card for all wholesale and retail clients (including potential)
GOLD OF BRAZILprinted invitation ticket
GOLD OF BRAZIL by MANOEL BERNARDES
courier-mailing two-sided card in a special folder with cutting patterns
for all wholesale and retail clients (including potential)
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «Afisha»7-20 May 2012
half page 84.300 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «Afisha»21 May – 3 June 2012
half page 84.300 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «Moda Topical»May-June 2012
page 60.000 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «International Millionaire»May-June 2012
half page 35.000 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «Ideal Wedding»May-June 2012
half page 15.000 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
the magazine «Happy Wedding»May-June 2012
page 42.000 copies
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advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
city medium 1,8 m x 1,75 m 500 pieces
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
city medium 6 m x 3 m 5 pieces
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
city medium 1,4 m x 3 m 1 piece
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
metro medium 1,8 m x 1,2 m 16 pieces
DURING THE EXHIBITION
invitation ticket to the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
post-mailing,courier-mailing 21 cm х 10 cm 5.000 copies
invitation ticket to the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
post-mailing,courier-mailing 21 cm х 10 cm 100.000 copies
VIP-invitation ticket to the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
post-mailing,courier-mailing 21 cm х 10 cm 10.000 copies
GOLD OF BRAZIL advertising module
GOLD OF BRAZIL by MANOEL BERNARDES
badge of visitor-expert 8 cm х 12 cm 10.000 copies
GOLD OF BRAZIL advertising module
GOLD OF BRAZIL by MANOEL BERNARDES
the guide-magazine of the exhibi-tion “The Best Jewelry of Russia”
1st cover 155.000 copies
GOLD OF BRAZIL article“It’s a nature time”
GOLD OF BRAZIL by MANOEL BERNARDES
the guide-magazine of the exhibi-tion “The Best Jewelry of Russia”
double page 155.000 copies
GOLD OF BRAZIL logotype on the planning of the hall B of Pavilion 75
GOLD OF BRAZIL logotype
the guide-magazine of the exhibi-tion “The Best Jewelry of Russia”
--- 155.000 copies
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GOLD OF BRAZIL. “Junwex New Russian Style 2012”
GOLD OF BRAZIL advertising module
GOLD OF BRAZIL by MANOEL BERNARDES
catalogue of the exhibition “Fashion Seasons”
page 10.000 copies
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
mediumat All-Russian Exhibition Center territory
7 m х 7 m 1 piece
advertising module of the exhibition
GOLD OF BRAZIL by MANOEL BERNARDES
mediumat All-Russian Exhibition Center territory
6 m х 3 m 1 piece
GOLD OF BRAZIL logotype on the planning of the hall B of Pavilion 75
GOLD OF BRAZIL logotype
Pavilion 75 0,9 m x 1,4 m 5 pieces
GOLD OF BRAZIL logotype on the planning of the hall B of Pavilion 75
GOLD OF BRAZIL logotype
Pavilion 75 3 m x 2 m 2 pieces
GOLD OF BRAZIL advertising module
GOLD OF BRAZIL by MANOEL BERNARDES
the banner on the facade of Pavilion 75
4 m х 7,5 m 1 piece
GOLD OF BRAZIL card for notes
GOLD OF BRAZIL by MANOEL BERNARDES
advertising product two-sided card 100 pieces
GOLD OF BRAZIL media kit
GOLD OF BRAZIL by MANOEL BERNARDES
advertising product disk in a special folder with materials for advertising publications
50 pieces
AFTER THE EXHIBITION
GOLD OF BRAZIL E-Thank You card
GOLD OF BRAZIL by MANOEL BERNARDES
Internet-mailing card for all wholesale and retail cli-ents (who visited the stand)
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GOLD OF BRAZILShowroom in St. Petersburg: [email protected]+78124484404