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Finding & Connecting with Your Non-Customers Through Social
MediaFinding followers, engaging, building relationships and growing your “fans”
About Me
Jeff Ciecko
Social Media Junkie Co-Owner CK Golf Solutions
Ltd. PGA of Canada Class A Member Past Golf Industry Positions
General Manager - Nicklaus North General Manager - Salmon Arm Golf
Club Head Professional - Rivershore Golf
Links
I have no HTML
Programming Skills
What is Social Media?
We’ve had social
media for thousands of years.
The Social Era
Push Messaging vs. Conversation Push Messaging
Email, television and radio
Direct consumer 'hard' selling
Conversation
Social media
Consumer 'soft' selling (recommendations)
Is Social Media a Fad?
Social Media Revolution Video
http://youtu.be/QUCfFcchw1w
Created by Socialnomics – January 2013
Blogging
Most important social tool…
Commentary, news, online diaries, sharing
Text, images, links
Ability to comment
Wordpress, Blogger
Your own website
Twitter.com
Micro Blogging
Engagement
Following and Followers - streams
Businesses Share: Commentary, News, Links
@Replies (Conversation)
Retweets (RT @CKGolfSolutions …) Sharing
“Family reunion meets high school” – Shane Gibson
Businesses Sharing: Commentary, News, Links, Promotions and contests
Friends
Networks
Engagement
Fan page vs. Personal page
Info/Profile – complete in full
Engage – don’t overly restrict
Link to pages & people
Notes page
Mobile posting
Mobile
Mobile
Most important marketing avenue of 2012 & 2013
Just because your website appears on smart phones does not mean it is mobile!
You need a 2013 mobile strategy – social media or not
Relatively low cost
Test your website… and your booking engine!
m.yourwebsite.com or xyzgolfclub.com/mobile
Search
How search is changing…
Search is learning about you (each has it’s own)
SEO Keywords – no more static pages
Social Media = How we heard about a new product
Search = How we find out details about the product
Social Search = FB posts, Tweets, Blogs about the product (recommendations)
Twitter.com/search
Search
Hashtags (#followedbywords)
Airport Codes/ Cities
Keywords
Professional Sports Teams
Facebook.com Search
Tagging
Search
People
Companies
Brands
Linkedin / Google+ / Pinterest
95% of employers using LinkedIn
Fastest growing social network
Search
People
Companies
Brands
Engagement
It’s about ENGAGEMENT
Don’t get lost in the numbers
Your profile
Who to friend or follow
Build the relationship
It takes time
The Metrics of SOCIAL
Shares
Comments
Likes
@Replies
RT’s
Blogging
Comments
Linking
What to post
75% share/conversation, 25% promotional
Use Google alerts for content
What is your customer interested in?
What is your staff team interested in?
Use links and hashtags in posts
Who should post/ When to post
Everyone in your organization
Golf Instructors – tagging you
FB = early morning, early evening, weekends
Twitter = mid morning, lunch, Mon-Thur evening
How often to post
FB = every 12 hours
Twitter = 5 to 10 times per day
LinkedIn = 1 to 5 times per day
Google+ = 1 to 4 times per day
Pinterest = 1 to 3 times per day
Blog – 1 to 2 times per week
Selling in 2013
Follow your current customers
Search your potential customers and leads
Get personal
Have your sales team and front line staff keep detailed search & contact records
eNewsletter
Final Thoughts
Start with one and be AWESOME!
90% of consumers trust peer recommendations
It’s a marathon, not a sprint
Social Media is about people
Interact and Share more than you Push
If you wouldn’t say it on the phone, don’t say it on Social Media
Four words to Social Media success…
Thank you! Look forward to connecting on Social.
Jeff office/cell: 604-506-2226 email: [email protected]: @ckgolfsolutions Facebook: facebook.com/ckgolf