GOOD & BAD ADVERTISEMENTS

(According to my standards)

Assignment:

Advertising Principles & Practices

GOOD PRINT ADS

This is an Anti-Smoking Advocacy Ad. This is a good ad for me because it is appealing and creative. And I easily catch its simple yet strong message which is; If you don’t want to die, then stop smoking.

This is also a good one because a laptop as light as paper is something that I would really like to have. So the ad is successful in convincing me that the laptop is uniquely light. This may be exaggerated but in a creative way.

The Ad is simple but realistic. Realistic but its beautiful. Because of that it is able to carry its purpose which is to promote the beauty of the Philippines.

BAD PRINT ADS

YUCK. This ad is suppose to be a meat advertisement , FOOD. But I believe that nobody would like to eat after seeing a pig chopping itself . If this is a Food Advertisement then the ad should win the appetite of the people, not lose it.

This ad (though it may not mean it), conveys a message that women are weak that they cannot open a cap of Ketchup Bottle so they made it easier so women can now open it. How Nice.

OUCH. The message is the Burger is extremely Big that you will have to open your mouth as big as much as possible . But why does it have to be in such a very painful illustration? Now it’s a discouragement for people not to eat big burgers because this can happen to them.

GOOD TV ADS

Hooray for Today

• I like this because the concept is very positive and inspiring. I believe that the message is; if you want to start your day right then begin @ Mcdonald’s.

• The ad doesn’t just advertise Mcdo but being positive in life.

Magnum Gold

• Now the message is that the Ice Cream which is gold is worth all the effort and all the danger the characters faced. That is how precious it is like real gold bars.

• I like it because it is so cool, very creative and captivating. In less than a minute they were able to tell a whole story and made it appear like a very exciting action movie trailer.

The Classic: Coke ko to!

• This is one of the best Philippine TV ads for me. It is because I witnessed how many people were influenced by this commercial. It was not easily forgotten unlike the others.

• It simply shows that the Ad is very effective in catching the attention of the audience and is very remarkable.

BAD TV ADS

Wow Ulam• The message it conveys to me is you have

to eat wow ulam and you will become gorgeous like Coco Martin.

• This ad is unhealthy in my opinion because it somehow creates a negative self-image for the audience. It makes people think less of themselves so they would rather be another and a “Better” person than themselves.

Pepsi• In my opinion, it is funny but it doesn’t have

any sense at all.• It doesn’t give emphasis to the Pepsi drink

but rather to its can tab. And when you come to think of it, other Soda cans have it so it doesn’t make it uniquely for Pepsi.

• And children may try it.• Maybe they should give more emphasis to the

quality of the drink rather than to the can tab.

Biolink• This ad promotes that white skin is

better than darker skin.• And it says that you can completely hide

your natural color using this soap. Again, negative self-image. They make people think that they should hide what they truly are.

• They should just stop making people think that white skin is better.