good deal - company presentation eng

© GOOD DEAL 2013 - CONFIDENCIAL

THE COUPONS

MACHINE


PROVEN FACTS

© GOOD DEAL 2013 - CONFIDENCIAL 3

Grocery stores with

The Coupons Machine can

increase monthly sales up to

10.000€


25%of shoppers use The

Coupons Machine on

average.


The Coupons Machine

redemption rate vs

coupons at till

x4


THE COUPONS MACHINE


My wallet is full of coupons!

I don’t like carrying them all time!

I usually forget my coupons at home,

lose them or they’ve just expired!

Coupons at till are not always what

I expect. I'd like to choose them!

I hate when they give me coupons

at till just valid for next purchase!

Shopper Insights


• Innovative solution invented by Good Deal to deliver targeted promotions at the

point of sale and through mobile phones.

• The kiosk allow shoppers to select and print their coupons at the point of sale.

• The kiosk integrates all necessary hardware and software to scan shoppers’

loyalty cards and mobile phone screens and print the coupons.

• The kiosk is easily integrated with Retailers or Good Deal CRM to deliver targeted

coupons.

• the The Mobile APP allows shoppers to browse their targeted coupons and select

them wherever they are. They can manage their shopping list as well. QR codes

generated by the APP can be scanned at the kiosk for quick coupon printing.

Choose and print your coupons just

before the purchase


Kiosk Software

�Multiple sections can be

included.

�Visualize, select and print

different kind of coupons.

�Customized software to each

retailer needs.


Platform Software

� Multichannel. Deliver coupons to kiosks, mobile devices and websites.

� Kiosk network Configuration: register, remove and set up kiosks.

� Kiosk network Monitoring: control and monitor the operations of the kiosk,

and set alerts.

� Content Management: edit coupons and their features (text, image, expiry

date,…).

� Coupon assignment to channels.

� Coupon assignment to shoppers based on the segmentation (CRM).

� “Transactional” Service: manage the coupons that have to be delivered to

each channel.

� “Update” Service: update the content of each channel.

� “Statistics” Service: detailed reports about coupons and channels.

� Easy to integrate Platform (service-oriented).


Our SRM is a CRM software oriented to the shopper. Shoppers from retailer’s database get the

most appropriate promotions based on their shopping habits and the targeting strategy.

Build the most effective shopper segmentation strategy

with our CRM software

SRM: our CRM software


Based on our analysis methodology, our software converts all data into a useful and actionable

information tree. The perfect decision making tool that reveals the most important growth

drivers and improvement areas.

Get the most out of your shopper sales data with our Business

Intelligence software

SBI: our Business Intelligence software


SHOPPERS

� Customized treatment when

identifying at the kiosk.

� Freedom of choice of the

targeted promotions.

� Coupons are given just before the

purchase. No need to worry

about carrying them, collecting

them at home or expiring dates.

RETAILERS

� Higher coupon redemption

rate (x4).

� 5% of average sales increase

for kiosk users.

� Differentiation in image,

modernity and shopping

experience.

� Additional revenue exceed

the implementation costs.

MANUFACTURERS

� Targeted marketing: targeted

coupons based on purchase data.

� Hidden discounts to other

retailers and brands. Less tension

among them.

� Direct targeted advertisement

with images before moment of

purchase.

� Measurable statistics.

� Enhancement of new product

launches.

Triple Benefit


Outstanding shopper acceptation

98%

# surveys: 975Base: total target 1 (n=180)October 2011

of shoppers consider that

obtaining the coupons just

before shopping is very useful.

of shoppers consider that the

Good Deal kiosk is an easy

way to get them. 96%


Successfully implemented in Spain


Many FMCG brands trust in

The Coupons Machine in Spain


# Customers per store 5.000

Kiosk penetration rate 25%

# Kiosk users = 1.250

Average monthly kiosk users purchases 150€

Kiosk users incremental purchases vs non-users* 5%

(*) Incremental purchases of a treatment group (kiosk users) compared to a control group.

Figures have been taken from current kiosk implementations in Spain.

KIOSK USERS EXTRA PURCHASES = 9.375€

Excellent Business for Brands and Retailers

Kiosk users bring ±10,000€ additional per store and month


OTHER SOFTWARE

FUNCTIONALITIES


Product Launches CouponsHighlighted advertisement and coupons for launches

Get the special discounts to try new products, that brands have specially

selected for you. Be the first to try the new products targeted to you!

The offers of your shopping listFind all the interesting offers of the store easily

Visualize all the offers of the products that you usually purchase, just at the

store entrance, before you shop. Take advantage of your shopping trip!

Recipes with discountsProposal of daily menus to save and get inspired

Visualize and print targeted recipes with a special discount on a particular

ingredient. Stop worrying about the every day meal!

Other OffersComplementary offers from other shops located nearby

Visualize and print discounts from other businesses like cinemas, theatres,

beauty centers, gyms, etc. Get additional offers in your supermarket!


OTHER KIOSK

APPLICATIONS


The Automatic PromoterThe 24/7 promoter for bars, clubs, shopping malls,…

Branded kiosk with the manufacturer’s image and promotional campaign. It

can be used to increase impulse purchases, promote cross-selling, encourage

shopper loyalty, deliver targeted promotions, etc.

Cheaper and more effective than a real hostess.

A second screen (TV) can also be added to display related advertisement.

Gondola KioskUse store hot points to increase visibility and sales

Branded kiosk with shelves to expose the promoted products.

A second screen (TV) can also be added to display related advertisement.


For further information, videos and demos:

www.gooddeal.es