good design is a myth - by zoltan kollin | uxriga 2017
TRANSCRIPT
A mythGood design is…
Zoltan Kollin @kollinz
Hello, I’M Zoltan KollinUX director at Ustream
AN IBM COMPANY
UX people love disagreeing
Should designers code?
Is UX/ui design a thing?
Is design art or science?
intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Apple-like transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INvisible Seamless Authentic Distinctive Data driven playful innovative
It depends
Intuitive designThe myth of
When users understand its behavior and effect without use of reason, experimentation,
assistance, or special training.
intuitive /ɪnˈtjuːɪtɪv/
adjective
Intuitive?
Intuitive?
It’s intuitive if you already know it. To know it, you must learn it first.
(And we’re okay with that.)
Actually, we never stop learning
Actually, we never stop learning
Metaphors are changing
Metaphors are changing
On intuitive design
Creating a great experience is sometimes better than creating a
familiar experience.
FRICTIONEmbracing
The bigger the hurry, the bigger the risk
I love the little girl, saying 'Alexa ordered me a dollhouse'.
I love the little girl, saying 'Alexa ordered me a dollhouse'.
“Our web became so fast that […] we still don’t always trust when
important things happen instantly. So artificial waiting was born.”
https://www.fastcodesign.com/3066571/the-best-and-worst-user-interfaces-of-2016
“Wells Fargo’s eye scan technology, for example, worked so quickly that the developers had to slow it down […] so customers knew it had actually registered their identities.”
https://www.nytimes.com/2016/06/22/business/dealbook/goodbye-password-banks-opt-to-scan-fingers-and-faces-instead.html
“Facebook servers crunch your data in milliseconds, but the user interface takes
longer to load. That's by design.”
https://www.fastcodesign.com/3061519/evidence/the-ux-secret-that-will-ruin-apps-for-you
What if I told you…
Friction might prevent errors, help making considered decisions, and
even build trust.
TransparentGoing full
“Good design is honest.”
– Dieter Rams
Oh, those dark patterns
There are many shades of dark
There are many shades of dark
There are many shades of dark
There are many shades of dark
Dark patterns are more like #7A7A7A most of the time.
Seen Fri 12:38 PM
Seen Fri 12:38 PM
“Uber has buried the ability to type in your pickup address so that it might move you half a block to optimize its own driver routes”
https://www.fastcodesign.com/3066744/the-biggest-ux-challenges-of-2017
Transparency is relative
It’s The overall experience that matters.
intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Apple-like transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INVISIBLE Seamless Authentic Distinctive Data driven playful innovative
Simple?Is good design
Clean?Is good design
Delightful?Is good design
Innovative?Is good design
It depends
It depends™
intuitive effortless Smart delightful engaging clean Easy on the eye human Conversational simple connected minimal frictionless Innovative transparent fast Mobile first user friendly Easy-to-use Universal Unobtrusive AESTHETIC Personal Consistent INVISIBLE Seamless Authentic Distinctive Data driven playful apple-like intuitive effortless Smart delightful
We should focus less on words
And more on solving people’s problems
And more on solving people’s problems
(Sometimes even against the guidelines)
Thank you@kollinz