good website web design & seo great visibility. what makes a good website?
TRANSCRIPT
Good Website Web Design & SEO
Great Visibility
What Makes A Good Website?
Website Expectations
Website Owner• Cool, Wow Factor• Pride, Opinion• Marketing Jargon• Lots of Traffic
Website Visitor• Helpful, Easy, Intuitive• Professional, Trustworthy• Practical, Utility• Accessible• Just help me
It’s all about your user first.
• CMS• Accessible by
search engines• Enables all three
• Structure• Professional• First Impression
• Answers• Trust• Examples
• Easy• Intuitive• Clear Paths
Usability Content
TechDesign
Usability
“Don’t make me think.”
• Clear navigation options and labels
• Calls to action / next steps
• Clear headings and content structure
• Contact info right up top (& bottom)
• Usable on all device types
Usability
Content
Sadly, this is the most neglected part of any website
• Ditch the marketing speak, PROVIDE ANSWERS
• Utilize all types of content you can – Text, photos, graphics, video, user- generated content, reviews
• Use YOUR photos, ditch the stock photography
• Cover capabilities, process, experience … the stuff that REALLY matters to your potential customer
Content
Content Tip
• Compile the top 10 questions your sales staff, or customer service staff are asked.
• Does your website answer all of those 10?
Design
Quality of design for most is an opinion, stick to facts
• Your web design should enable, not get in the way
• Professional, clean and makes a great first impression
• Color schemes that work together (kuler.adobe.com)
• Spacing is ALWAYS your friend – let your content breathe, don’t have text touching photos
• Crop and compress photos correctly
Design
Reliable, usable and scalable
• CMS – Wordpress is a strong choice for SMBs due to cost, features and search engine friendliness
• Others exist – Concrete5, Joomla, Squarespace
• Accessible to Google and Bing
• Responsive Web Design – all devices
Technology
Responsive Web Design to meet all users and devices
• Site adjusts based on device
• One site, once CMS• Ubiquitous• Preferred technical
structure by Google and Bing for mobile
Google: Responsive Wordpress Templates
Technology
Dedicated Mobile Site http://m.yoursite.com
• Separate mobile site• Often condensed, simplified• Faster load
• Con: 2 sites to manage
Technology
BAD ExamplesWeb Design
Usability- No navigation- Poor header- Content block
Content- Light on answers
Design- Spacing
Tech- Each page is one image!
Usability- Super small text- Splash page
Content- Light on answers
Design- Spacing- Random
Tech- Flash everywhere
GOOD ExamplesWeb Design
How Search Engines WorkIntro To SEO
Search & SEO Is Blurry• Bigfoot is Blurry (mitch hedberg)
• Myths & Misinformation
• How are websites & pages ranked?
• What is the “trick”?
How It WorksSearch Engines Find Stuff Before You Do
Engines crawlto find websites and web pages. Moving from link to link.
How It WorksSearch Engines Read Web Pages
Web page text is “read” and other page elements are factored in to determine what EACH page is about.
How It WorksSearch Engines Store The Data
The engines bring your data back to their servers and store it in a giant library called an “index”.
How It WorksYou Search For “Apple Pie Recipes”
When a user does a search, the engine looks into it’s library to find and display the BEST resources for apple pie recipes.
How It WorksThe engine ranks resources with it’s algorithm
How It WorksThe BEST resources/results are displayed
How It WorksThe BEST resources can be many different things
Webpage
Images
Blogs
Video
How It Works – LocalYour keyword phrase or direct request initiates local
Local Results
Carousel Results
How It Works - LocalResult layouts can vary by device too
Who Wants To Be #1?That’s right, we all do
Why Are You #1?• ONLY what’s online matters
• What are you saying about yourself?
• What are others (profiles, directories, links) saying about you?
• Why is your website better and more credible?
Be Visible. Stand Out.
The Engine Has To Crawl YouUse a “building code inspector” to find any tech issues
www.google.com/webmasters/tools
www.bing.com/toolbox/webmaster
Provides detailed reports on your websites visibility, crawl errors and other useful information to help identify technical issues.
Welcome To Our WebsiteFor over 20 years we have provided the finest in products and services to our customers.
Through dedication, education and innovation we are recognized as an industry leader.
Dallas ElectricianFor over 20 years we have providedElectrical services in the Dallas, TX area for electrical installation, repair and emergency repair.
Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.
Dallas ElectricianFor over 20 years we have providedElectrical services in the Dallas, TX area for electrical installation, repair and emergency repair.
Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.
Website ContentNeeded content and valuable content
Content ValueContent “musts” and content value
Mission Statement 5 Reasons Your Home Needs A Generator
Get Votes, Gain TrustTrust is signaled by those willing to vote (link to) you
Links Equal Trust• Quantity counts
• Quality counts One authoritative link trumps a lot of low to average links
Who is willing to vote/vouch for you?What can you do to be worthy of this trust?
Why Link To You?You provide answers, expertise and valuable content
Mission Statement
5 Reasons Your Home Needs A Generator
The Trick?There is no trick, credibility is not easy
Become Un-blurry+ Provide a professional website focused on your customer
+ Good, unique and valuable content with links
+ Make it EASY for users to learn the what & how
+ Prove and earn your credibility
Thank YouTwitter: @AaronWeiche
Facebook.com/weiche
AaronWeiche.com