#GooDeed

App, network, community for making the right choices.

Need to address what makes a difference

Need to address «green growth» as the given solution

Informal vs commercial channels for extending use of apparel

Farrant, Laura. (2008). Environmental benefits from reusing clothes. (Masters thesis), Technical University of Denmark, Kgs. Lyngby Retrieved from http://www.uffnorge.org/files/Laura%20Farrant-environmental%20benefits%20from%20reusing%20clothes.pdf

Morley, Nick, Bartlett, Caroline, & McGill, Ian. (2009). Maximising Reuse and Recycling of UK Clothing and Textiles. Inc. Appendix 1 - Technical Report: A research report completed for the Department for Environment, Food and Rural Affairs by Oakdene Hollins Ltd.

Fisher, Karen, James, Keith, & Maddox, Peter. (2011). Benefits of reuse case study: Clothing. Banbury: WRAP.

Other or unknown

Fashion or style changes

Functional shortcomings

Situational reasons

Taste related unsuitability

Size and fit issues

Changes in garments

0% 10% 20% 30% 40% 50% 60%

4%

4%

3%

7%

8%

47%

27%

3%

9%

9%

5%

12%

10%

52%

3%

3%

5%

7%

12%

22%

47%

Clothing disposal reasons grouped between adult men and women, and children and teenagers (percentage, weighted)

Women (N=320) Men (N=76) Child or teenager (N=221)

A more democratic & inclusive approach

A more user-friendly and flexible approach: Fit for reality and health-promoting

Need more knowledge

Same principle: Find your GooDeed passion/community?