Our Mission

To help people find and share books they love.

What is Goodreads?

With 7 million members, Goodreads is the largest site for readers and book recommendations in the world.

A community of readers who recommend books, compare what they are reading, keep track of what

they’ve read, form book clubs and much more.

Goodreads Audience.

123 million monthly pageviews2

13.5 million monthly uniques2

7 million registered users1

  Visit the site more than 2x per day   View 6 pages per visit   Spend an average of 5 minutes per visit

  Have shelved 54 books & written 10 reviews

A highly engaged group of users…

69.7% 30.3%

Female 4 Male 4

48.7%

27.2%

$40K - $100K $100K +

61% are college graduates3

1 Source: Internal logs (Jan 2012) 2 Source: Google Analytics (Jan 2012) 3 Quantcast (Jan 2012)

13 - 17

18 - 34

35 - 44

45 +

11.4%

42.3%

26.9%

18.9%

4 Comscore (Jan 2012)

Goodreads Activity.

Our users are 255 million books added

14 million added per month

63 million books marked as to-read 5 million books marked per month

29 million books marked as finished 900K books finished per month

Daily averages…

  645K books shelved

  183K books marked TO-READ

  32K books marked READ   287K books rated

  114K user comments

  19K active authors

1.3 million and growing!

How many quizzes are taken daily?

(a)  too many to count

(b)  a really, really, large number

(c)  over 2,000 daily

15 million text reviews 160 million user ratings

through Facebook

connected

Goodreads Author Program.

The Authors Program is a free feature designed to help authors promote themselves by reaching their target audience – passionate readers and fans – through the use of social media tools.

Our 37,747 Goodreads authors can:

  Add an author bio and list published books

  Generate buzz by adding friends and fans to their network

  Publicize upcoming events, such as book signings and speaking engagements

  List a book giveaway and get book in the hands of influencers

  Interact with readers by participating in an online Q&A session

  Blog directly or link to external blog

  Gather user feedback by creating custom trivia questions & polls

Learn more at http://www.goodreads.com/author/program

Advertising & Sponsorships.

Goodreads offers a variety of Book Discovery Packages that are design to…

(1) Amplify and extend the buzz you’ve created by using the Author Program’s free social media tools.

(2) Start an ongoing dialogue with an engaged community of book lovers by inserting yourself in the discovery process before and after a book release.

(3) Earn you fans who are interested in purchasing your book and who will recommend it to their friends.

(4) Reach influencers who will help you stand out in the social media clutter.

Results in a grass roots, influential community of fans that will help

increase the ‘discoverability’ of your

book on the site.

Users add your book to their TO-READ, showing a strong Purchase Intent.

They then rate, review & share their book recommendations

with friends

Campaign Goals: Drive Purchase Intent & Increase Book Discoverability

Well known research company Nielsen conducted a study in 2011 that found that 76% of U.S. web consumers said they most trusted recommendations from personal acquaintances.

Campaign Virality.

When a user adds a book to their TO-READ shelf, it appears in their friend’s news feed. The book can also be shared with their friends on Facebook, Twitter or Pinterest, increasing the chances of it being Discovered outside of goodreads.com.

Goodreads News Feed Twitter

Facebook Timeline & News Feed

Pinterest

Book Marked TO-READ

Book Discovery Package.

(1) Sponsored Book Page – with excerpt, video, featured user review and links to author’s website, Facebook and Twitter page.

(2) Giveaway

Build Buzz & User Engagement

(1) Homepage 300x250 genre targeted

(2) ROS 300x250 author targeted

(3) ROS 300x250 author targeted

Drive Awareness

Text Ads

300x250

Giveaway

Sponsored Book Page

(3) Sponsored Book Ads (genre & author targeted) - used to promote giveaway & drive users to the book page

Friend reviews are featured prominently on the page.

Book Discovery Package - Results

Book Stats - an immediate spike occurs once the campaign has started.

Banners that integrate Goodreads call to actions, such as “add to your bookshelf” typically achieve higher CTR’s.

FACT! Books with no written reviews are

added, on average, by 7 people, while..

books with just five written reviews are

added by more than 40 people!

Giveaway & Sponsored Book Ads – on average 60% of giveaway winners write a review of the book.

Sponsored Book Ads – over 80% of text ad clicks result in the book being added to a users shelf.

Promoted Giveaway

Normal Giveaway

Genre & Author Targeted 300x250s – average a 0.20% CTR

76% of U.S. web consumers said they most trusted recommendations from personal acquaintances

High Impact Book Discovery Package.

Build Buzz & User Engagement

(1) Homepage Roadblock (970x66 & 300x250)

(2) Homepage banner genre targeted

(3) Sponsored Homepage Poll

(4) ROS 300x250 genre & author targeted

(5) iPhone/Android App

(6) Newsletter or New Releases mailer, promoted to entire user base (3.5 million)

Drive Awareness

(3) Sponsored Book Ads (genre & author targeted) - used to promote giveaway & drive users to the book page

Case Study: Wrinkle In Time Homepage Roadblock ran for a single day, increasing user engagement (book adds, reviews, ratings) by 57%!

(1) Sponsored Book Page – with excerpt, video, featured user review and links to author’s website, Facebook and Twitter page.

(2) Giveaway

Homepage Roadblock

Mobile: iPhone/Android App

Sponsored Poll

High Impact Book Launch Package – Poll Results

Case Study: Wrinkle In Time homepage poll ran for 5 days, increasing the daily average engagement (book adds, reviews, ratings) by 69%!

Poll Results

6,631 total votes for Poll #1

11,988 total votes for Poll #2

Users are able to “add book to shelf” from Poll results, increasing book engagement.

Twitter

Facebook

Sponsored Polls are featured on the homepage and are seen by over 250,000 users per day. Results are shared socially with friends on Goodreads, Facebook and Twitter.

Standard IAB Units. Placement: ROS Ad Size: 300x250

File Types: GIF, JPEG, SWF, 3rd party ad tags Third Party Serving: Yes, approved vendors only

Max File Size: Image: 50K; 3rd party tags: Initial 50K

Targeting: By Genre & Author (Behavioral & Contextual)

Ad Targeting.

Our behavioral and contextual ad targeting can help you reach your desired audience.

All IAB standard ad placements can be targeted by geo, demo Book Genre and Author.

Author Page (300x250)

Book Page (300x250)

Genre Targets

Art Biography Chick-Lit Children's Classics Comics Contemporary Cookbooks Crime eBooks

Fantasy Fiction Graphic novels Historical-Fiction History Manga Memoir Music Mystery Non-Fiction

Philosophy Poetry Psychology Religion Romance Science Fiction Self-Help Spirituality Travel Young-Adult

Author Targets*

J.K. Rowling Stephanie Meyer Stephen King J.R.R Tolken William Shakespeare Dan Brown Jane Austen

*NOTE: not complete listing, more can be added

James Patterson C.S Lewis Charlaine Harris Harper Lee Suzanne Collins Nicholas Sparks John Grisham

Book Groups. Users are able to create, manage and maintain Book Groups and Book Clubs. They are mostly created around a particular genre or author. Targeting your ads in the Groups/Book Clubs section is a great way to reach a niche audience, introduce a new title and create a conversation around the book.

Groups/Book Club Stats:

  50,217 total groups

  3,000 Groups invites sent daily

  2,000 users daily joining a group

  53 books finished daily in a Book Club

Mobile.

iPhone Stats

With over a combined total of 1.3 million visits and 17.3 million pageviews per month, our iPhone and Android apps continue to grow at a rapid pace.

14 million monthly PV

552K installed 188K monthly uniques

Android Stats 3.7 million monthly PV

188K installed 100K monthly uniques

Mobile traffic can view an exclusive book excerpt or purchase book.

Email Sponsorships. Monthly Newsletter Distribution: 4 million

Open Rate: 20-25%

Monthly New Releases Mailer Distribution: 4 million

Open Rate: 22-27%

Sent once a month to active members.

Showcases the latest releases by genre and a user’s favorite authors.