Our Brand

GOODRICH G LOBAL PTE LTD I C o R e g 1 9 8 3 0 0 4 0 2 H I G o o dr i c h B u i l d i n g : 8 C h a n g i S o u t h L a n e # 0 5 - 0 1 S i n g a p o r e 4 8 6 1 1 3

Main: (65) 6787 8787 I Fax: (65) 6788 7733 I Gallery: (65) 6788 6868 I Email: info_singapore@goodrichglobal.com I www.goodrichglobal.com G L O B A L O F F I C E S : S I N G A P O R E ( H E A D Q U A R T E R S ) C H I N A - B E I J I N G I C H O N G Q I N G I G U A N G Z H O U I S H A N G H A I I S H E N Z H E N I H O N G K O N G

I N D O N E S I A - J A K A R T A I S E M A R A N G I S E N O P A T I I S U R A B A Y A M A L A Y S I A - J O H O R B A H R U I K O T A K I N A B A L U I K U A L A L U M P U R I K U C H I N G T H A I L A N D – B A N G K O K U A E - D U B A I

Brand vision

Enlivening “Your Cover Story “ At Goodrich Global, walls do not divide space, but make it whole. To us, a wall is like a piece of white canvas for one to express one's utmost imagination and flair for living. It is a soul-space. A script that underlines the passion and attitude for living.

As the leader in wallcovering, our existence transcends beyond just beautifying space. Above all else, we see every wall with Goodrich as an expression of a unique cover story.

This is the ONE inspiration behind all we do, now and in the future. Brand Mission At Goodrich Global, our mission is to make our wallcovering the Single Most Desirable Feature in your habitat through which you can manifest and enliven your cover story.

The Goodrich inspiration embodies the philosophy by which we live our mission, everyday.

With Goodrich, your habitat becomes a gallery of your self-expressions; a canvas for your creativity; a space for your soul; a showcase of your taste for life; a manifestation of your cover story.

We do this by inspiring our customers through our wallcovering designs, applications and service.

Design - We shall always be the first to introduce the latest wallcovering design innovations that are premium, unique, exciting, and most importantly, highly desirable.

Application - We keep ourselves abreast of the latest emerging home decor trends, and constantly explore new ideas to apply our wallcovering creatively to suit our customers' ever-changing tastes and needs.

Service - Customer service is the cornerstone of our existence. Everything we do starts and ends with our customers. Beyond being just a provider of wallcoverings, we live to turn walls into enlivening self-expressions for our customers. Brand Positioning Goodrich Global is a leading wallcovering brand dedicated to enlivening your flair for living. Brand Rules Integrity

Our relationships with our internal and external shareholders are built firmly on trust, mutual respect and honour. Professionalism

Committed and focused, we live to deliver what we promise and strive towards continuous improvement. Teamwork

We foster teamwork, communication and the sharing of ideas and resources, all for the common goal of living our mission, everyday.

Our Brand

GOODRICH G LOBAL PTE LTD I C o R e g 1 9 8 3 0 0 4 0 2 H I G o o dr i c h B u i l d i n g : 8 C h a n g i S o u t h L a n e # 0 5 - 0 1 S i n g a p o r e 4 8 6 1 1 3

Main: (65) 6787 8787 I Fax: (65) 6788 7733 I Gallery: (65) 6788 6868 I Email: info_singapore@goodrichglobal.com I www.goodrichglobal.com G L O B A L O F F I C E S : S I N G A P O R E ( H E A D Q U A R T E R S ) C H I N A - B E I J I N G I C H O N G Q I N G I G U A N G Z H O U I S H A N G H A I I S H E N Z H E N I H O N G K O N G

I N D O N E S I A - J A K A R T A I S E M A R A N G I S E N O P A T I I S U R A B A Y A M A L A Y S I A - J O H O R B A H R U I K O T A K I N A B A L U I K U A L A L U M P U R I K U C H I N G T H A I L A N D – B A N G K O K U A E - D U B A I

Ideas-driven We constantly reinvent ourselves and explore creative ideas to surprise, delight and inspire our clients. Brand Personality Genuine

Personable, sincere and professional, our customers' interests always come first. Dynamic

Versatile, enterprising and confident, we constantly embrace new ideas and reinvent to stay relevant . Fun

Passionate, vibrant and optimistic, we are free spirited and enjoy life to the fullest. Stylish

With an eye for aesthetics and a flair for creativity, we exude a style that is artistic, trendy and original.

Brand Promise With Goodrich Global, every wall is an enlivening manifestation of