goodwin's theory
TRANSCRIPT
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Music video are associated with:-Links between lyrics and visuals
-Links between music and visuals
-Genre characteristics
-Intertextual reference
-Notions of looking
-Performance, narrative, and concept based music videos
-Demands of the record label
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Lyric, Music and visual :The relationship between lyrics and visuals is either
Illustrative – The video helps convey the meaning of the song
Amplifying – The video repeats or exaggerates an effect, moment or phrase from the song.
Contradicting – The video completely ignores the song
He also suggests lyrics will make constant references to visuals on screen.
Visuals will reinforce what the lyrics say.
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Genre Characteristic:
• Music video demonstrate genre characteristice.g. Stage performance in metal video, dance routine for boy/girl band.
These are depicted as the certain traits associated with a particular music genre.
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Notions of Looking:
• Notions of looking plays on the idea of gaze and the way characters are visualised and represented.
• It does not just restricted to women, it may also represents of men as particular as gangsters, cheats etc.
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Intertextual reference:
• The way in which texts refer to other media texts that procedures assume audiences will recognise.
e.g. refering to other videos, films, TV programme of other media text.
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Demands on Label:
• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
• Such demand could be made by the labele.g. develop a single, sexy image etc.
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Structure:• Narrative: Linear – tells a story from start to
end.
• Performance – Takes from live performances/ does not have a particular story.