By Group 3

Music videos demonstrate genre characteristics

There is a relationship between lyrics and visuals

Amplification: When new meanings do not contradict with the lyrics but add layers of meaning.

There is a relationship between the music and visuals

The demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which reoccur across their work (a visual style).

There is frequently reference to notion of looking into mirrors, at the camera through direct address, at people, screens within screens, telescopes etc and particularly voyeuristic treatment of the female body.

There is often intertextual reference to films, tv programmes, other music videos.

Beyounce

Usher

Whitney Houston

Pink

Michael Jackson

Mariah Carey

Little Mix

Jennifer Lopez

Adele

The green room to do a silhouette base track