What Is Google +1?Date Launched: March, 2011Really Started Taking Off: July/August, 2011

Google + 1 is a social bookmarking and recommendation tool that is similar to Facebook’s Like button. It’s a way for people to share content (products, services, brands) that are relevant to them.

Where Can I Find It?The Google +1 button is found in three places:

• Google search results

• Google Ads

• Embedded in your website

Google

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Why Use It?People are more likely to accept recommendations from friends because they are honest and trusted. Social media is turning people into social marketers, product reviewers, and brand advocates.

It enables your customers to promote your business, increase your online presence, and ultimately, your sales. All of this, at no cost to you.

In the future, everyone’s +1’s will factor into Google’s natural search rankings. Consider it advertising on a global scale where millions of people will have a positive impact on your business.

What Does This Mean For My Business?Google +1’s popularity has exploded, gaining far more users than Facebook and Twitter did when they launched. For example, Twitter gained 780 million customers within 780 days, while Google +1 gained the same number in the first 16 days. According to Hubspot, websites that have implemented the Google +1 button received on average of 3.5 times more traffic than websites that didn’t.*

Now is the time to implement the +1 button on your website.

* Source: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-Data.aspx

Visit www.devlin.ca/services/google-plus for more information on how Devlin can help boost your social media presence.