google+
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Spreading The Digital Love!
Google+ - Google Goes Social part IIIMinna Hiltunen & Tuukka Sassi
What?
“If Facebook and Twitter had a baby, they’d call it Google+.”
~ Olaf Wempe
What?
• A new social network that rivals Facebook
• Launched on June 28th 2011, with a private beta
• Gathered 25 million users in a month
• Joining with invite only
• A collection of different social features like Stream & Hangouts
• Not Google’s first shot at dominating the social space
Features
Stream
See what your friends and circles are sharing. Similar to Facebook’s newsfeed.Source: http://mashable.com/2011/07/16/google-plus-guide/
Circles
Divide your Google+ contacts to circles and share right content for the right people.Source: http://mashable.com/2011/07/16/google-plus-guide/
Photos
Drag and drop photos to browser and adjust and edit them in Google+Source: http://mashable.com/2011/07/16/google-plus-guide/
Instant Upload in the Google+ mobile app uploads photos and videos as you take them.Source: http://www.google.com/+/demo/
Hangouts
Group video chat for up to 10 people.Source: http://www.google.com/+/demo/
Sparks
Google+‘s content recommendation engine.Source: http://www.google.com/+/demo/
Huddle
Text-chat Application For android phones.
Source: http://www.google.com/+/demo/
Games
16 games, including Angry Birds. Play together and share with friends.
Source: http://plus.google.com
• Privacy – clearer settings as in Facebook
• No ads – at least for now
• Compatible with other Google products
• Mobile – apps for iPhone & Android
What else?
Google+ vs Facebook
Google+ Circles
Circles makes sorting and managing friends and sharing content easy
Facebook Friends lists
Making different groups with list feature is
possible, but not very easy to maintain
vs
Google+ Hangouts
Group chat with up to 10 people
Facebook Video Chat
Recently launched. No group chat?
vs
Google+ Location
With one click on stream
Facebook Places
Coming also to browser?
vs
Google+ Huddle
Text-chat for android phones
Gtalk for desktop browsers
Facebook Chat
No mobile version
vs
What is still missing from Google+?
• Facebook pages of Business
• Facebook questions
About People
Men dominate
• Women make up only 30 -percent of Google+ users
• Women traditionally rule social networking sites: 58-percent of Facebook and 64-percent of Twitter.
• LinkedIn & Gmail are mostly populated by men
• Age limit of 18 years, leaves a lot of digital natives outside
User statisticsTop 10 Countries
1. United States 433,545 (55%)
2. India 142,339 (18%)
3. Brazil 41,605 (5%)
4. United Kingdom 38,917 (5%)
5. Canada 29,490 (4%)
6. Germany 26,494 (3%)
7. France 22,6134 (3%)
8. China 20,766 (3%)
9. Spain 19,370 (3%)
10. Taiwan 19,280 (2%)
Finland: 8 432
TOTAL 794,419 (100%)
Top 10 Companies presented by users
1. Google 9,704
2. Self-Employed 6,949
3. IBM
5,081
4. Infosys
3,989
5. Accenture 3,792
6. Tata Consultancy Services 3,620
7. Freelance 2,009
8. Microsoft 2,856
9. Apple
2,482
10. Cognizant Technology Solutions 2,417
Top 10 Occupations
1. Engineer 77,923
(29%)
2. Developer 45,713
(17%)
3. Designer 36,298
(14%)
4. Soft. Engineer 31,655
(12%)
5. Web Developer 14,185
(5%)
6. Writer 13,354
(5%)
7. Soft. Developer 12,907
(5%)
8. Programmer 12,511
(5%)
9. Photographer 11,700
(4%)
10. Teacher 10,235
(4%)
TOTAL 266,481
(100%)
Source: http://findpeopleonplus.com/statistics
Top 5 Google+ users
Finland: Jyri Engeström 7 037 followers
Source: http://socialstatistics.com/
About Businesses
Businesses are waiting
• Businesses were ready to get their pages up and running at launch
• Google+ quickly banished them from the site
• Google+ prioritized making a great experience for people first
• Platform for businesses is being built as we speak
• 5 000 companies are testing the business platform
• Key features for business use are analytics + other Google products
Ford - first consumer brand in Google+
https://plus.google.com/114277687548103339609
“Please give us just a little more time”
Win or lose?
Why Google+ will succeed…
• It’s simple and easy to use
• Google has learned from Facebook
• It has defining features
• It’s integrated everywhere
• Google knows it needs to get this right
… or fail
• It’s a Google social network
• Facebook has too much of a head start
• Google+ lacks the cool factor
• Google+ means profile management overload
• Invite only can fail
How we see it…
More information
http://www.google.com/+/demo/