Parisian Love

Super bowl Ad campaign

Vinay Shriyan

Roll 61

PT. MBA Marketing

II Year, Div A

NMIMS

Storyboard

Storyboard

Feb 7, 2010 at the...

End of the 3rd Quarter

Demographics

Communication Strategy

“Even big brands find it helpful to remind the public about themselves in a positive light, especially on the Super Bowl”

- Eric Schmidt (CEO, Google)

• Past: Google text based ads, youtube product videos

• Objective: Increase Market share

• Audience: One and all

• Message: In life, whatever be your question, we will show you the solution

• Products: Out of more than a hundred, only "Search"

• Resources: $4 Million odd (cost of ad time)

USP

Simple.

Post the ad

Post the ad

Trivia

• First even TV ad, in 13 years of existence

• Google released it on Youtube 3 months before

• Super bowl get 106 Million viewers

• Google daily gets 159 Million viewers

• This ad was in reply to Microsoft