Google AdWords

1. Search Engine Marketing, as practiced on Google, Yahoo, etc., is the fine art of serving ads targeted to a user’s query.

2. SEM != SEO

3. Google pwns SEM; Yahoo apes Google

4. Pay per click (PPC) system

5. Account>Campaign>Ad Group>Creative(s), Keywords, Max CPC, Landing Pages

6. Total budget & daily budget: when hit, ads stop (socialtext)

7. Served on Google.com, Google search network (AskJeeves etc.); can opt in to serve on content partners (AdSense network)

8. Site targeting now available

What is AdWords?

AdWordsNatural Results

With Google AdWords you’ll be able to reach your customers at the precise moment they’re looking for your products or services.

One reason AdWords have such incredible ROI (Returns on Investment) is that your “I” is so little. Only pay when your customer clicks through to your website and you get what you are paying for

We strongly recommend “try Google Adwords through Trafficpullz for a month and see what it adds to your business”

Benefits of AdWords

What Google can do for Advertisers• Advertising on Google can help an advertiser meet many

objectives • Determining, measuring, and tracking metrics helps ensure

successObjective Example Success Metrics

Generate awarenessBuild brandEducate prospects

• Targeted impressions• Qualified visits your website• Depth of involvement

• Request for proposals• Coupon downloads• Newsletter registrations• Email address opt-ins

Generate leads Identify prospects

Customer acquisitionSales

• Sales conversions = $$$• Lower cost per lead/sale

Benefits of AdWords: Summary• Reach

Access to ~80% of Internet users worldwide• Cost

Low costs for high ROI Pay Google when users click on your ads

• Timing Ads are seen by users looking to purchase Reach your audience at the right time, with the right

message• Flexibility

Start advertising quickly Unlimited changes, whenever you want You can target ads to the specific location & language of

your customers